Health 2.0: Mobile sites, Apps, and Social Media

Health 2.0: Mobile Sites, Apps & Social Media

Wyoming Symposium for Health Information Professionals August 16, 2012

Rachel Vukas, MLSKansas Outreach & Technology CoordinatorNational Network of Libraries of MedicineMidContinental Region

Mobile is everywhere

Mobile Phone Adoption Worldwide

Subscription base > 5 billion China: 57 % of population India: 48 % of population United States: 88 % of population One billion smartphones by 2016

Ben Wood Analyst, CCS Insight

26% of U.S. adults have used their mobile phones for health information or tools in the past 12 months. 1

Increased WiFi availability and mobile broadband adoption in the U.S. are helping drive connectivity. 2

Mobile connected device adoption picked up among women and older consumers in the second quarter of 2011. 3

Mobile Technology – Facts

1. manhattanRESEARCH. More Than One-quarter Of U.S. Adults Use Their Mobile Phones For Health Information And Tools.

http://bit.ly/tPJY4g

2. comScore, Inc. Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic. http://bit.ly/svTt9z

3. Nielsen. Tablet and eReader adoption accelerated among older users, women in Q2. http://bit.ly/toLQcX

Mobile Choices

• iPhone • Blackberry• Android • HP TouchPad• iPad• Kindle Fire

What do you have?

Mobile Device Use

Cell phones Desktops Laptops E-readers Tablets

88%

58%61%

18% 18%

All US Adults - 2012

Mobile Activities

Send or receive email (76%)

Text messaging (73%)

Photo taking (73%)

Access the Internet (44%)

Pew Internet and American Life Project. Americans and Mobile Computing: Key Trends in Consumer Research.

http://bit.ly/uZqj21

Mobile Sites

– Formatted for a mobile screen

– Graphics removed– Loads in a browser– Free

Mobile Apps– Different format– Pre-installed or

downloaded– Like a software

application on a computer

– Free or $

Mobile Sites vs. Mobile Apps

Web Site vs. Mobile App

Desktop Web Site

Desktop PubMed

Mobile Web Site

PubMed Mobile – Mobile Web Site

Mobile App

Mobile App

http://www.nlm.nih.gov/

http://www.nlm.nih.gov/mobile/index.html

Guide to NLM Mobile

Apps All Around

Many More Apps

Android – GooglePlay https://play.google.com/

Apple – iTunes – App Store http://www.apple.com/itunes/

iMedicalApps http://www.imedicalapps.com/

New FDA Rule for mHealth Apps

“Medical Device Data Systems” (MDDS) rule

Exempts a portion of smartphone apps   Applies only to medical devices or

software that collects, stores or transfers patient data  

Social Media – Mobile Use & Apps

BLOG

Libraries and Social Media

Promote events, collections, & services Build relationships / partnerships with

clients & users– Start conversations – Participate in ongoing conversations– Actively listen & respond

Getting Started With Social Media: Follow other Library/Health Sites

Mayo Clinic Center for Social Media

Hospital Libraries on Facebook

Hospital Libraries on Facebook (Cont)

NN/LM MCR

Questions

Contact

Rachel Vukas, MLSKansas Outreach & Technology CoordinatorNational Network of Libraries of MedicineMidContinental Regionrvukas@kumc.edu