Ethics & Professionalism

Preview:

DESCRIPTION

Presentation for J454: PR Campaigns at UofO Spring 2007

Citation preview

To laugh often and love much; to win the respect of intelligent persons and the affection of children; to earn the approbation of honest citizens and to endure the betrayal of false friends; to appreciate beauty; to find the best in others; to give of one’s self; to leave the world a little bit better; whether by a healthy child, a garden patch or a redeemed social condition; to have played and laughed with enthusiasm and sung with exultation; to know that even one life has breathed easier because you have lived, this is to have succeeded. - Ralph Waldo Emerson, 1803-1882

info from: Wilson, Ogden

2004

Why Transparency?

By revealing the organization’s motives, the organization becomes accountable to the public.

Transparency then becomes self-regulating, encouraging organizations to choose only

practices they could justify publicly. By being transparent, the organization puts its credibility

on the line by aligning its communication with its ethics.

Personal Ethics

Make your ethical decisions nowDevelop empathyTake time to think

Call it what it isEvery action & decision has an ethical

componentEstablish a freedom fund

In Your Client TeamsWhat is your best advice for....

★Enhancing Personal Credibility & Trustworthiness★Developing Good Work Habits & Job Performance★Having Professional Conduct★Developing Strong People Relationships

Personal Credibility & Trustworthiness

Avoid Over-PromisingSet Parameters

Emphasize DisclosureAlign with Public

InterestEmphasize Substance

Avoid ImproprietyNo Quick Answers

Keep LearningTake the High RoadLook at Long-Term

InterestsNever Hide from MediaWhen in Doubt, Don’t

Work Habits & Job Performance

Know your strengths & weaknessesPrioritize tasks, allocate time & work within

constraintsBe concerned with results & successes

Be goal-orientedPay attention to detail

Deliver on timeBe absolutely dependable

Personal Conduct

Always act & dress professionally

Observe procedures

Work within power structures

Be ethical

Don’t compromise standards

Work toward balance in your life

Cultivate other interests & relationships

Know people’s namesBe a mentor

Keep a sense of humorDon’t hold grudges

Stay out of office politics

Human RelationsBe personable & likableTreat people as equals

Respect adminsWin loyalty & dedication

Keep Etiquette in Mind

First Client Contact

• Must happen in the next 48 hours

• Email, ok.

• Arrange for an initial meeting with the client

• Prepare!