Digital Media - Tools, Tips & Examples

DIGITAL MEDIA WORKSHOPKevin Smith | Digital Media & Communications Specialist@kevin4quality | @bcpsqc

Here’s the Plan

1. High level overview2. Social media as a strategy for health care

improvement3. Examples of the BCPSQC4. Let’s keep it casual

Poll

How do you rate your experience with digital media?

Poll

How do you rate your experience with digital media?1.Newbie2.Amateur3.Comfortable4.Superstar

Another Poll

Who knows what BCPSQC stands for?

Another Poll

Who knows what BCPSQC stands for?

Our Vision

A sustainable health care system built on a foundation of quality.

Our Mission

Provide system-wide leadership through collaboration with patients, the public and those working within the health system in a relentless pursuit of quality.

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BCPSQC Journey…just beginning!

Communications & engagement to …1. Support efforts to improve quality of care2. Build social movement thinking into quality 3. Engage at a wide scale

Through …Engagement | Storytelling | Digital Strategy

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BCPSQC Communications & Engagement Strategy

Why use online tools?

+ +

Current Practice

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Complimented with...

Future Practice

Finding stories ― from staff, partners, call outs/campaigns

Documenting stories ― written/blog, video, photo, audio

Sharing stories ― via social media, web, email, partners

Storytelling

Pew Internet Surveys (Generations 2010)

The Engagement Pyramid

Gideon Rosenblatt, Former Groundwire Executive Director

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Adapted from Josh Bernoff's POST (2007)

Social Media Guidelines

Typically include:-Information about the context and benefits of using social media.-What to be aware of.-The process to follow when using social media.-Principles to guide the use of social media tools in your professional capacity.-Useful links.

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1.News & resources2.Events3.Job posting4.News from our friends

Newsletters

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324 total presentations uploaded

Example from Quality Forum 2013—4 plenary presentations—102 breakout session presentations—11 academic and quality pre-forum presentations—7 patient & family centered care pre-forum presentation—8 Heath Talks presentations

Slides via

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— Promotion— Storytelling— Documentation— Education— vs

Video

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What is the all-time most watched video online?

PSY – Gangnam Style~1.8 Billion hits! (Nov 13, 2013)

PSY – Gangnam Style~1.8 Billion hits! (Nov 13, 2013)

The Next Sensation?!Global Handwashing Day~127K hits (Nov 13, 2013)

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Unique opportunity to: 1. Engage with colleagues 2. Disseminate ‘calls to action’ to large audiences 3. Increase awareness of issues4. Build and strengthen communities5. Promote learning from events

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Trusted voice on health quality Support the work of our partners Empower staff and those interested to use

Twitter to grow interest and involvement in the health quality agenda

BCPSQC Approach

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@BCPSQC

@BCSQAN

@BCSepsis

@CLeARBC

@BCQualityForum

Trus

ted

The

Conv

ersa

tion

Organization

Initiatives

Our Strategy on Twitter (THE JOURNEY SO FAR)

Staff

TWITTER STRATEGY

@ck4q @sharimck @tweetvandijk

@Kevin4Quality @Kanneprocter @Meher4Q

@SeniorsQuality @DrMarsBar @DrDavSweet

@CHochfilzer @crecsky @KimberMcKinley

Power of Collective Twitter Following Started Following Followers # of Tweets

BCPSQC Jun 13 2011 2265 2601 5002ck4q Mar 15 2011 1006 1316 2907Sharimck Jul 28 2009 439 439 677BCSQAN Apr 27 2012 372 277 409BCSepsis Apr 27 2012 199 417 395CLeARBC Jun 7 2013 83 51 133BCQualityForum May 1 2012 100 222 168Kanneprocter Mar 11 2011 386 179 501Tweetvandijk Oct 28 2010 134 227 565Kevin4Quality Feb 20 2012 225 228 604Chochfilzer Feb 23 2012 146 92 157Total 8064

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1. Follow organizations/individuals that align with our work Helps build followers

(~ 15-25% of those you follow, follow you back)

2. Engage with those who interact with us1. RTing our partners, thanking for RTs, #FF 2. Active dialogue on relevant topics

BCPSQC Strategy

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3. Disseminate content in a way that is fresh and engaging – Live tweet from events – Keeping tweets short and witty – Provide links to Council and partner events,

documents or interesting information

BCPSQC Strategy

Newbie? Amateur? That’s okay.

230 million users….….40% don’t tweet.

Download it from www.bcpsqc.ca

(we’ll be referring to it throughout the session)

Be Two-Way. Ask Questions.

1. Make tweets engaging and informative.

2. Feel free to crowd-source for information or feedback.

3. The point is to be engaging.

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via hashtag search: 1.Search #bchc2.See who else is tweeting 3.Then you can follow the people that interest you… 4.And who they follow

Follow & tweet organizations and/or individuals that interest you

Follow relevant accounts:@bcpsqc @ck4q@VCHhealthcare @VCHclinicaled

Professional/regulatory bodiesLeaders in your field“Strategic” people

Follow & tweet organisations and/or individuals that interest you

1. Follow others, look to see who they are following: 2. Look at lists – that you and similar accounts belong to3. Search for hashtags – who is using them? 4. Tweet!— Great content (we’ll get into that)

5. Engage with others! – Conversations, Twitter chats, “thanks for

following”

Building a Strong Twitter Following

Three Main Things to Keep in Mind

1. Tweet short (<120 characters) and include links.2. Use hashtags (but don’t overuse them).3. Mention people.

Seriously?

Let your personality shine

Seriously?

It’s okay to have fun

Seriously?

Being casual works, too

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An Example!

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So What Happened?

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And How’d it Grow?

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What did the Canadian Patient Safety Institute try?

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A Hand HygieneVideo Contest!

— It’s all about the people – “viewers choice”

— Videos posted to Facebook & YouTube

— Votes = Likes on Facebook

CPSI Campaign

Housekeeping Staff Maimonides Geriatric Center, Quebec

Hand Hygiene Across Canada

Chatham-KentHealth Alliance, Ontario

“Mrs. A”, Winner, Viewers Choice

• 1,025 votes cast• 54,000 post views on Facebook (up 154%)• Doubled their Facebook followers• 1,300 comments on the hand hygiene videos

(compared to almost no comments on posts previously)• ~3,500 views of the videos

Outcome of HH Video Competition

Hard Data•1,025 votes cast•54,000 post views on Facebook (up 154%)•Doubled Facebook followers•1,300 comments (vs almost no comments on posts previously)•~3,500 views

Overall•Audience Engagement•Social Spread•Reward•Sustainability (e.g., 2012 Med Rec Video Contest)

Outcome of HH Video Competition

A couple other visual tools…

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—Leverage social networks to build social stories—Based upon social media networks

Twitter, Facebook, YouTube, Flickr, Instagram, etc—Provides opportunity to make sense of what you've

pulled together

1. More connections, less isolation

The Future...

1. More connections, less isolation 2. Compelling stories through video

The Future...

1. More connections, less isolation 2. Compelling stories through video3. Power of the crowds

The Future...

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1. Capacity

A Few Final Notes…

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1. Capacity 2. Personal vs professional use

A Few Final Notes…

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1. Capacity 2. Personal vs professional use 3. Privacy concerns

A Few Final Notes…

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- One hour “Twitter chat” on topic related to improving quality of care

- New guest host each month (it can be you!)- Last Wednesday of each month

Join us for our next #QualityChat!

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January 29, 2014Pat Rich (@cmaer)

Managing Editor, Member Communications, Canadian Medical Association

Join us for our next #QualityChat!

March 26, 2014Helen Bevan (@HelenBevan)

Chief Transformation Officer with the NHS Horizons Team

#QualityChat www.bcpsqc.ca/events/events-qualitychat.html

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Thanks!ksmith@bcpsqc.ca

@kevin4quality

@bcpsqc