View
86
Download
0
Category
Preview:
Citation preview
Communications and Engagement
Charles Malkin: Communications Manager
Usman Nawaz: Engagement Manager
Why?
Communication Informing patients/carers/members of the public and stakeholders about services, campaigns and changes in their NHS. Engagement and involvement Keeping the needs and expectations of patients/carers/members of the public at the heart of CCG decision making, to ensure that the redesign of services is undertaken with patient input.
Read all about it . . .
• 127 media releases/health columns
• Audience reach: + 3m
• AVE: + £150k
• Promotes achievements, ambitions
• Encourages informed use
• Fosters healthy lifestyles
Influencing hearts and minds . . .
• Driving behaviour change, calling to action
• Choose Well to get well
• Reducing avoidable demand
• Multi-media approach
• Informed by system data
• Measurable
Our publications . . .
• New in 2015: Members’ News, CCG News, CYP mental health plans
• Statutory: Prospectus, Annual Report
• Caring Together: eNews, Sheila’s Story, A0 posters, collateral, Transformation Plan Summary
Making patient and public engagement and involvement the norm • Over 30 patients/carers/members of the public
directly involved with the CCG in the commissioning cycle
• Examples of areas of involvement: commissioning intentions, SRG, mental health services transformation, Caring Together work streams
• Eastern Cheshire patient representatives have been involved with regional pieces of work
• Healthier Together
• Non emergency patient transport services procurement
HealthVoice: the voice of patients counts!
• Continues to meet every two months
• Launched a large publicity campaign in October 2015 to raise the profile of HealthVoice
• Posters and leaflets for display in various locations
• Leaflets included in dispensing bags by pharmacies
• Pull up banners for display at events
• Promotion has resulted in some new faces at HealthVoice meetings
• Regarded as an essential forum for engagement
Out and about
• Communications and Engagement Team has organised and attended
numerous public events, meetings, workshops and focus groups across Eastern Cheshire • STOPandGO, Alderley Science Park • CCG Health Fair • CATCH app development workshops and launch • PPG Meetings • Events organised by partners
• 500+ people engaged through public events and meetings in 2015/16
Internal communications & engagement • Staff and Member Practice e-newsletters
• Staff briefings
• CCG fundraising inc. Great CCG Bake Off
• Corporate screensavers
• 5YP and Ops Plan posters
Coming up this year
• Communications and Engagement Strategy
• Consultation plan and accompanying comprehensive communications and engagement plan
Recommended