ColaLife Presentation at Chain Reaction 2009

the story so far

Simon Berrysimon@colalife.org

colalife.org

ColaLifeCONNECT - COLLABORATE - COMMIT

Fact 1:You can buy a Coca-

Cola virtually anywhere in the World. Even in developing countries.

Fact 2:1 in 5 children in

developing counties die before their 5th birthday.

4 Children a Minute4,000 a day

That is:

colalife animation

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CONNECT

COLLABORATE

Method

How the idea has developed

Method Contents

How the idea has developed

Method

Making use of unused space

How the idea has developed

Method Contents

Making use of un-used space

Locally determined – social products

How the idea has developed

colalife Mark III aidpod

colalife Mark III aidpod

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Universally replicable distribution channel.80% of Coca-Cola is distributed in bottles and crates like these

Local determination of the:• WHAT• WHEN• WHEREBy organisations with long-term responsibility for public health

Universally replicable distribution channel.80% of Coca-Cola is distributed in bottles and crates like these

Local determination of the:• WHAT• WHEN• WHEREBy organisations with long-term responsibility for public health

Local determination of what happens to products at the destination. Options include:• Sale• Given free• Collected by community health worker or local clinic• etc

Universally replicable distribution channel.80% of Coca-Cola is distributed in bottles and crates like these

21/4/09 >> Coca-Cola say ‘YES’ to trials

21/4/09 >> Coca-Cola say ‘YES’ to trials

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”

“ Strengthened distribution systems and new delivery strategies

Diarrhoea treatment kits for all new mothers

New communication strategies

Market-based solutions are often the most effective way to deliver key diarrhoea control commodities

COMMIT

to be continued . . . .

thank you

Simon Berrysimon@colalife.org

twitter.com/51m0n

colalife.org

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