CDC NPIN In the Know: Gaming & Mobile for Public Health Webcast Presentation

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Gaming and Mobile Erin Edgerton Norvell, Harsha Vemulapalli & Ben Sawyer

#SM4PH

www.gamesforhealth.org

Ben  SawyerDigitalmill,  Inc.

bsawyer@dmill.com

@bensawyer

Games  for  Health

About Me...• 10+ years in games

• Serious games 2002

• Games for Health 2004

• 24+ game projects

• Build a community and field

• Practice what we preach

The Game for Health Project is funded by...

John Hopkins Hospital patient enjoying active videogame play

June 26-28, 2013 - Boston, MA

Games for Health: The PromiseIdentify, and make available comparative

advantages all of videogames offer...

Build accessible tools to model & play with health...Build accessible tools to model & play with health...Build accessible tools to model & play with health...

Public

Core engagement for active & healthy lifestyle developmentCore engagement for active & healthy lifestyle developmentCore engagement for active & healthy lifestyle development

Engage & Motivate Change & Support Scale & Sustain

News forms of active communication w/better resultsNews forms of active communication w/better resultsNews forms of active communication w/better results

Help People Make Better ChoicesHelp People Make Better ChoicesHelp People Make Better Choices

Videogame Health...

Engage & Motivate Change & Support Scale & Sustain

Compelling opportunities you desire to engage...

Interface as symbiotic aid to help you achieve

success.

Game systems create sustained engagement

ChallengeStory

Competition

Process of PlayCharacter GuidanceMultiplayer Cohesion

ScoreStory Progression

Decision Immersion

Why I Start Why I Enjoy Playing Why I Keep Playing

Personal Professional Practice Research / Academia Public Health

PreventativeHealth Assets:

PERMA, Exergaming, Stress, Nutrition

Patient Communication Data CollectionPublic Health Policy &

Social Awareness Campaigns

TherapeuticPT/OT Sensorimotor

RehabitainmentDisease Management

Pain DistractionCyberPsychology

Disease ManagementVirtual Humans First Responders

Assessment Self-Ranking Measurement Inducement Interface/Visualization

Education & Training

First Aid,Patient EducationHealth Literacy

Skills / Training Recruitment Management Sims

Informatics Personal Health Record (PHR)

Electronic Medical Record (EMR)

Visualization Epidemiology

Production Personal Data CollectionQuantified Self

Biotech Manufacturing & Design

Biotech Manufacturing & Design

Large-scale Data Collection & Monitoring

Games for Health Taxonomy

Areas of Interest

Messaging& Awareness

BehaviorChange

Public Health Training Research

Examples

Vaccines Exercise& Nutrition

DisasterPreparedness Analytics

Examples

Public Health...

Success Stories

www.gamesforhealth.org

Ben  SawyerDigitalmill,  Inc.

bsawyer@dmill.com

@bensawyer

Games  for  Health

Transition

www.gamesforhealth.org

Ben  SawyerDigitalmill,  Inc.

bsawyer@dmill.com

@bensawyer

Games  for  Health

Health Games for Everyone!

Large SalesLow Health Impact

High Health ImpactNarrow Target Audience

Bad GamesBad Targets

Solve Deltabetween sales and health impact

Move Beyonddisease state based games

Better GamesBetter Targets

Health is a state of complete physical, mental, and social well-being and not

merely the absence of disease or infirmity.

WHO

Positive Health“Positive health describes a state beyond the mere

absence of disease and is definable and measurable.” - Dr. Martin Seligman

Can we instigate “super health” or positive “health assets” that create improved future health outcomes?

Biological Markers Psychological Markers Functional Markers

• Less frequent and briefer ailments • Rapid wound healing• Enhanced recuperative ability • Greater physiological reserves

Hypothesis:

Sensors Connected Health

Quantified Health Positive Health

Sensors Connected Health

Quantified Health

What this means...

Get to you earlier +Self efficacy about healthiness build health assets

10-40 engaged! change model of self-health biometric games

What Should EVERYONE Play?

Not disease based Consumer biz/dist models

multiple health issues ideally global

be healthier immediately... offers population effects

address new health model & health literacy needsaddress new health model & health literacy needs

First Aid

Positive Psychology & PERMA

Exergaming

Nutrition

RiskyMe

Healthy Me

Probability

Anti-Drug, Smoking, STD, Alcohol

Cognitive Health

Hygiene/Infectious Health

Stress

Health Finances&Consumption

Vaccines

Crowdsourcing

Self Diagnostics

Emotional Health

G

G

GG

G

G

GG

G

G

G

G

G

G

G

G

G

SEO

XBox Live

Facebook

iPad

PSN

Twitter

Android

iPhone

Wii

HTML5

STEAM

Origin

Ephemeral

Kongregate

Windows 8

Mac App Store

Nutrition

First Aid

Self Diagnostic

Crowdsourcing

PERMA

First Aid

Self Diagnostic

Vaccines

Viral

HealthyMe

RiskyMe

First Aid

Anti-STD

HealthyMe

Probability

Vaccines

Disclosure: Digitalmill is a paid design & production consultant to this project.

www.gamesforhealth.org

Ben  SawyerDigitalmill,  Inc.

bsawyer@dmill.com

@bensawyer

Games  for  Health

Mobile

• Mobile Devices • Mobile Sites and Apps • The Mobile User • The Mobile Experience

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Mobile Overview

#SM4PH

In this session we are going to focus on a few aspects of mobile:

• Mobile in Public Health • Benefits of Mobile • Effective Mobile • Best Practices • Cool Tools

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Mobile Overview

#SM4PH

Also,

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Mobile Devices

#SM4PH

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Devices

#SM4PH

• Mobile devices are generally considered phones (smart and non-smart), tablets and laptops.

• By the end of 2013, the number of mobile-connected devices will exceed the number of people on earth. (source)

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Devices

#SM4PH

Take-Aways • There are different types of mobile

devices • Devices vary greatly in aspects such

as operating systems, screen sizes, resolution

• Devices are being released constantly

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Site & Apps

#SM4PH

app

site

Site & Apps

Mobile Site Similar to any other website but are designed for the smaller displays and touch-screen interfaces

Mobile App Actual applications which are downloaded and installed, rather than browsed to within a browser

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Site & Apps Mobile Sites Pros: • Cheaper to create • Easier to maintain • Device agnostic Cons: • Limited access to device features • Dependent on connectivity

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Site & Apps Mobile Apps Pros: • Perform faster • Higher success rates • No connection required

Cons: • Higher costs for development & maintenance • Additional efforts for each supported platform

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The Mobile User

Gender: virtually even between men and women

Age: highest among 18-49 year olds

Geographic: highest among urban and suburban users

Who Owns Them

Ethnicity: almost even among groups

Income: highest among people earning over 75k but still significant below that income bracket

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The Mobile Experience

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Differences in the mobile experience: • Not always seated • Not always in an expected environment • Keyboards and mice can’t always be

expected • Smaller screens • Difficult to multi-task

Benefits of Mobile

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• Improved user experience • Increased engagement • Increased reach • In the moment access

Effective Mobile

• Be Responsive • Avoid Flash • Minimize inputs needed • Size graphics/images appropriately

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Best Practices

• Have a Multi-Device Strategy • Redirect appropriately • Insure the message is appropriately focused • Insure links/buttons are big enough to touch • Insure forms are optimized • Insure accessibility • Take advantage of mobile’s unique attributes

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Mobile in Public Health

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National HIV & STD Testing Resources

• Developed by: – American Red Cross

• Features: – Step-by-step instructions guide users

through everyday first aid scenarios. – Integrated with 9-1-1 to call EMS from

the app at any time. – Videos and animations make learning

easier – Safety tips – Interactive quizzes

• Download: – iPhone link – Android link

Mobile in Public Health

• Developed by: – Dept. Veterans Affairs

• Features: – Learn about PTSD – Self-Assessment – Manage Symptoms – Find Support

• Download: – iPhone link – Android link

Mobile in Public Health

Cool Tools

• Responsive Design Frameworks (Bootstrap) • Responsive Design Testing • Adobe Edge Inspect • MediaQueri.es • Google Plus

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Want More In the Know?

Join us from 2-3 p.m. EST for… •Facebook & Image-Sharing – April 23 • Google Plus & YouTube – May 14 • Measurement & Evaluation – June 4

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Tweet “I’m in the know” with your tips and success stories @CDCNPIN and be featured in our next #SM4PH webcast!

#SM4PH

Acknowledgements Presenters

Erin Edgerton Norvell & Harsha Vemulapalli Special Guest

Ben Sawyer, Games for Health Executive Producers

Harry Young & Melissa Beaupierre Technical Producer/Director

James Bethea Social Media Coordinator

Carlos Chapman Health Communications Support Team

Katie Mooney, Tiffany Spencer & Tessa Revolinski

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#SM4PH

Thank You! www.cdcnpin.org

@CDCNPIN