BDA reading

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"I can't wait to tell my friends"

How to turn your patients into your unpaid sales force

www.7connections.com10/04/2023

I cannot succeed because……

HTM 01-05 CQC The Euro-Crisis Associates

FTA rate Corporates Supermarkets/Retailers

Price competition

The OFT report The UDA system The new NHS contract

My Principal is a jerk

My staff are miserable

My customers are complaining

Traffic jams and the weather

I’m overweight, I drink too much

and I have no life

www.7connections.com10/04/2023

I can succeed because……25-35’s want fast

cosmetic dentistry

35-50’s want smile makeovers

50-65’s want implants

Over 65’s want implant-retained

denturesWhitening

Veneers Same day crowns Cosmetic ortho Implants Implant-retained dentures

Facial aesthetics The OFT report Corporates Supermarkets and retailers Therapists

TCO’s Trade associations

Dental conferences On-line forums Cloud-based

software

Digital dentistry

www.7connections.com10/04/2023

Successful habits

Overall strategy and plan

The right team

Adequate time

Enough Money Brand Marketing Referrals Direct to

market

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Who? The Demographic

Where? Location & Environment

How? The Experience

What? The Product Mix

Branding

10/04/2023

Branded experiences

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Word of mouth

Personal approachWebSocial mediaReferral cardsNewsletter

Internet marketing

Web siteBlogEzineFacebookLinkedinTwitterYou TubeFoursquare

Direct marketing

RadioTVSignageA-BoardsPrint mediaB2B networkingB2P networkingStrategic alliances

10/04/2023

Deliver the right direct marketing mix

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WOM Wobbles – why the reluctance?

Lack of self-belief

Fear of rejection

Lack of systems

Lack of language

Absence of accountability

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WOM attitudes – set yourself up for success

Belief

Rejection

SystemLanguage

Accountability

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WOM-time

Web Social media

First TCO consult

Post-treatment At review

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WOM methods

The Public Experience

The Patient Experience

Front desk

First TCO consult

Post-treatment

Review

Web

Social media

Video

Publishing

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WOM paper

Referral Business

Cards

Welcome Pack

The Smile Check

Patient Newsletters

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WOM paper

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WOM languageAre you happy with the clinical result we have achieved?

Are you happy with the customer service experience?

Can we remind you that our practice grows through personal recommendation.We are looking for new patients and we would love to see more people like you.

Would you have any objection to taking 3 of our referral business cards and passing them on to any family, friends or colleagues who you feel would benefit from a visit to a practice like ours?

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WOM wins!

Referring patient

Referring team

member

Referring GDP Winners!

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How to be a magnet

Clinical care

Customer service

Moments of Truth

Appreciation

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Half full or half empty?

Dentistry Education Management