Aesthetics ppt

Fashion Studies I

Aesthetics

Concept of beauty..

Beauty is the characteristic of a person, place, object or idea that provides a perceptual experience of pleasure, meaning & satisfaction

a good looking person, place or object is always perceived as more beautiful than a shabby looking person, place or object …..with respect to time, place & environment

Much of it depends on

- the availability of resources- utilitarian significance- socio - cultural significance- symbolic aspect

Although beauty exists naturally….but there’s always a deliberate attempt by humans to beautify itself & the environment around.

…beauty …beauty

the characterization of a person as beautiful is based on inner beauty & outer beauty and is subjective in nature

inner beauty includes psychological factors like personality, intelligence, grace ,charm, elegance

outer beauty includes the physical factors like health, youthfulness, complexion

Scarification….. Adornment…

Tatooing & Ornamentation then …

Tattooing now..

Body painting

Is beauty ?• tattooing… adornment• Shape .. form .. texture• Use …function• Feel ..emotion

or simply everything

Beauty exists in everything

around us….from nature to

architecture …to

art….to human beings…. to paintingto apparel…

….then what is the source

of beauty ?

it is imbibed within..

The human tendency to look beautiful has existed from the past….

The context may have changed with time but the content remains the

same…beautification

As a cultural creation beauty has been extremelycommercialized.

Everybody wants to look good...feel good.

What do you understand by

aesthetics ?

Aesthetics is the study of beauty & its appreciation

….going by the dictionary meaning

the new way of seeing and perceiving the world

In other words it is also…

You may like it..

or simply don’t like it…

You may appreciate it….or may not !!!!!!!!!!!!!!!

Would you like to

wear it?

What’s your reaction ?

Thus appreciation of aesthetics is a very

individual perception

Two people can look at the same object and can have different opinions about it.

Aesthetic examines what makes something beautiful, sublime, disgusting, funny, silly, entertaining, pretentious, harmoniums, boring or tragic

Judgment of aesthetics clearly rely on our abilityto discriminate at a sensory level

However sensitivity to aesthetic qualities can be

well groomed by training the

senses & the mind

Thus pleasurable experience one goes through in

appreciating design qualities is aesthetic experience

Aesthetics qualities can only be appreciated if an individual enjoys the experience of it

Therefore ‘the feel good factor’becomes extremely important while attempting to appreciate the aesthetic qualities

Aesthetic experience

Aesthetic experience is not only about liking or disliking, its about the interaction between the product, consumer and the environment.

aesthetic experience is the

sensitive selection of formal, expressive or

symbolic qualities of

product or environmentresulting in pleasure or satisfaction.

Going by the definition..

Aesthetic experience can come from product & environment

But…

What is this product ?

What is environment ?

Products are material goods with physical properties

What is environment ?It is the multi sensory setting that

surrounds the body & interacts with the apparel

Multi sensory factors affecting aesthetics

Visual

tactilekinesthetic

olfactoryauditory

gustatory

sight

touch

smell

taste

sound

movement

Interpersonal interactions are susceptible to the

visual appearance of others.

It is the most obvious source of aesthetic experiencefor the individual.

We treat visually attractive bodies better than we treat

less attractive individual

Human have sensory receptors all over the

body that register the sensations of touch

Pleasurable experience can result from touching and

from being touched

It is the experience resulting from touch

While wearing the fabric literally interacts with various parts of the body and registers sensations

soft silky nature of silk gives pleasurable experience to the body.

lofty & soft character of wool provides warmth

When it comes to apparel, the focus is the feel or hand of the fabric

KIN

ES

THE

TIC

It is the perception of one’s own body movement

our senses registers the sound of the music& starts reacting to the beat of the music.

apparel also contributes to the kinesthetic experience.

during dance the floating fabric reinforces the graceful movement of the body

From brushing our teeth …to bathing…to getting ready..

we tend to use so many products that have got fragrance.

Pleasant smell also has an impact on the aesthetic experience

Retailers like JC Penny have are filling their stores with pleasant, mood evoking odor to stimulate the desirability of product

Sounds filing the environment facilitates

aesthetic environment

The effect of music on the apparel product may be found in retail stores, fashion show and TV advertisements

Taste has little to do with aesthetic appreciation of apparel

But there are other products used on the body that are flavored to add to the appeal

Environment possesses

• Social qualities- geographic location- ethnicity- religion- sexual orientation

• formal, expressive & symbolic qualities

Aesthetics in movies

…Aesthetics in films

…different expression of various characters lead to aesthetic experience

Aesthetics in two dimensional art

Aesthetic consideration within the visual art is usually associated with

the sense of vision.

…Juxtaposition

….in two dimensionality

…Creation of 3 dimensionality

…..Creation of depth

…repetition …movement

..perspective

Aesthetics digital art

Aesthetics in Maps

….represents the symbolic aspect of aestheticslike the expression of terrain, landscape etc.

…this forms an imagined visual experience of aesthetic

….symbolic aspect of maps

Content forms a clear direction of themes….style of ornamentation in antique maps

…symbolic representation of the political boundaries

Aesthetics in marketing

….marketing is concerned with the ‘trade dress’ of a product such as its branding, its commercial representation or the reputation of the producer.

….marketing drives human mind to think in a direction where they would have not previously.

…..product commercial

….commercial launch of a product

….commercial advertisement of a product

Product branding

…product dressing

…catchy jingles

Aesthetics in music

….aesthetic elements expressed in music include

lyricism, harmony, emotions, volume dynamics, resonance, playfulness, color, depth & mood.

…lyricism as aesthetics

…harmony in music

Volume…playfulness…dynamic resonance

….emotional expression in music

Aesthetics in performing arts

….expression of grace, balance, timing, beauty, drama & sensuality

….expression of balance, strength & timing

…sensuality, balance, rhythm

Aesthetics in literature

Author uses a variety of techniques to appeal to the aesthetic value of the reader… like

rhythm, illustrations, imagery, suspense, drama, analysis etc.

Mind Without Fear

Where the mind is without fear and the head is held high;

Where knowledge is free;

Where the world has not been broken up into fragments by narrow domestic walls;

Where words come out from the depth of truth;

Where tireless striving stretches its arms towards perfection;

Where the clear stream of reason has not lost its way into the dreary desert sand of dead

habit;

Where the mind is led forward by thee into ever-widening thought and action---

Into that heaven of freedom, my Father, let my country awake.

short stories, novels, non fictions, fiction, poems appeal to the aesthetic value of the reader.

Lajja is a response of Taslima NasrinAnti Hindu riots which erupted in parts of Bangladesh, soon after the demolition of Babri Masjid in India on 6th December 1992. The book subtly indicates that communal feelings were on the rise, the Hindu minority of Bangladesh was not fairly treated, and secularism was under shadow.

…suspense, adventure, fantasy, drama

Aesthetics in gastronomy

Gastronomy is the study of relationship between culture & food.

Although food is the basis & frequently experienced commodity, careful attention to the aesthetic possibilities of food turns eating into gastronomy.

careful and a visually appealing arrangement of food inspire our senses of smell & taste leading to aesthetic experience…

Aesthetics in information technology

Aesthetics in information technology focuses on used friendly devices, software applications