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A presentation by Leah Eustace and Scott Fortnum at the AFP International Conference in San Diego 2013.
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A Journey Inside your Donor's Brain
@LeahEustace@SFortnum
#AFPBrains#AFPIcon
What we’ll cover- Emotion versus Logic- The Power of One- The Power of a Good Story- Our Ageing Brain- Readability & Comprehension- Design and Legibility- Persuasion- Saying versus Doing- Why- What does it all mean?
Emotion versus Logic
What does it all mean?
The Power of One
What does it all mean?
The Power of a Good Story
What does it all mean?
Our Aging Brains
What does it all mean?
Readability and Comprehension
What does it all mean?
Design and Legibility
What does it all mean?
Persuasian
What does it all mean?
Saying versus doing
What does it all mean?
Why, not how or what
What does it all mean?
Thank you!Leah Eustace, CFREGood Worksleah@goodworksco.ca@LeahEustace
Scott Fortnum, ACFREThe Living City Foundationsfortnum@trca.on.ca@SFortnum
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