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This presentation will help you define coalitions, learn when and how to use them, and provide eight steps for building effective partnerships that promote health and a healthy environment and prevent disease. By focusing on these steps, your coalition will be poised to reach its goals and sustain itself for the long haul!
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Building & Sustaining
Effective Coalitions &
Partnerships
Frances Dunn Butterfoss, PhD
Yorktown, Virginia
Joint Efforts – A word by any
other name...
• Network
• Consortium
• Federation
• Partnership
• Advisory Committee
• Alliance
• Coalition - a group of individuals
representing diverse organizations who
agree to work together to achieve a common goal (Feighery & Rogers, 1990)
Benefits
of
Collaborating
Strength in Numbers
Strength in Relationships
Strength in Diversity
Strength in Resources
Challenges of
Collaborating
'
• Risk losing autonomy, competitive edge, control
• Conflict over goals & methods
• Expend scarce resources (time, $, status, data)
• Delays in solving problems
Eight Steps
to Build &
Sustain
Effective
Coalitions
Clarify or Reaffirm
Vision & Mission
STEP 1
Engage Community in
the Coalition
STEP 2
Solidify
Collaborative
Infrastructure
& Processes
STEP 3
Recruit & Retain
Active, Diverse
Partners
STEP 4
STEP 5
Develop Leaders
Market your coalition
STEP 6
Focus on Action . . .
STEP 7
&
Advocacy
STEP 8
Evaluate &
Sustain
Your
Coalition
Steps to Coalitionip Success
1. Clarify/reaffirm vision & mission
2. Engage community in the coalition
3. Solidify coalition structure & function
4. Recruit & retain active, diverse partners
5. Develop transformational leaders
6. Market your coalition
7. Focus on action & advocacy
8. Evaluate & sustain your coalition
What I Know for Sure . . .
• Collaborative strategies more creative & achievable than any single organization can do alone
• Coalitions work best when they mobilize assets, respond to opportunities & develop integrated strategies
• As they mature, coalitions must shift from providing services to policy/advocacy activities
• Sustaining coalitions is harder than forming them – Find structure that works, recruit & engage active organizations, diversify funding & focus on outcomes
“Be the change you want to see in the world.”
Mahatma Gandhi
1869-1948
Resources
• Butterfoss, FD. Coalitions and Partnerships in Community Health. San Francisco, CA: Jossey-Bass, 2007.
• Coalitions Work – http://www.coalitionswork.com/tools
• The Community Toolbox - http://www.ctb.edu
• Community Anti-Drug Coalitions of America (CADCA) – http://cadca.org/resources
• Centers for Disease Control and Prevention. Healthy Communities Program -http://www.cdc.gov/healthycommunitiesprogram/
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