Why we need standards – today’s starting point | Paul MacKay | November 2014

Local Digital Campaign

Why we need standards – today’s starting point

#LocalDigital@LDgovUK

Paul MacKayCode for Europe Fellow NESTA

WasteServicesDiscovery Day

Paul Mackay

Thursday, November 20

Recycling collection

Wednesday November 26Residual waste collection

I am the yang to my bin’s yin

I dont care about waste, I need food and shelter!

Just get rid of my rubbish, will you?

If I give Bob my old drill, he might offer me his old BBQ

So proud, only 1 bag of rubbish this month!

Start with needs

Digital by design:

20x cheaper than phone

30x cheaper than post

50x cheaper than face-to-face

Simpler. Clearer. Faster.

Do the hard work to make it simple

Do less

Understand context

Your next bin collection is:

example.gov.uk/collection example.gov.uk/api/collection

Example Council

Tuesday4 November

Collection:Recycling

{ next_collection_date: “2014-11-04”, bin_type: “recycling”}

Build digital services, not websites

“http://wrap.org.uk/schema/category/paper-and-card”

Paper and cardPaper and cardboardPaper & cardMixed paper and card

Make things open: it makes things better

bit.ly/gubbinsvideo

value chain

evolutioncommodityproductcustom buildgenesis

levers & dials

specific gubbins

generic gubbins

machinery

Design with data

Iterate. Then iterate again.

Thursday, November 20

Recycling collection

Wednesday November 26Residual waste collection