Vermont Connected - Nonprofit Problem Solvers

Building Effective Organizations

Nonprofit Problem Solvers

Building Effective Organizations (A3)

Lauren Glenn-Davitian, CCTV’s Center Media and Democracy and Common Good Vermont (Moderator)

Alex Tursi, Fletcher Allen Health Care

Kathryn Blume, Vermontivate

Elizabeth Craib, Woodstock Job Bank

Lauren-Glenn Davitian

Oversees Channel 17/Town Meeting Television, CCTV Productions, and Common Good Vermont

Founding member of Vermont Access Network

Named one of Vermont’s “25 most influential people” in the mid 1990’s

Emeritus Board Member, Nonprofit Technology Network (NTEN)

Founder and Executive Director, CCTV’s

Center for Media and Democracy and

Common Good Vermont

Alexandra Tursi

Social Media Strategists at Fletcher Allen Healthcare

Spoke at the Stanford Medicine X conference and the Mayo Clinic Social Media Summit.

Regular technology segment on WCAX-TV

Social Media Strategist, Fletcher Allen Healthcare

How to Use Social Media to Drive Healthy Behaviors & Action

Alexandra Tursi, Social Media Strategist,

Fletcher Allen Health Care

in alliance with the University of Vermont

Our Social Program

FletcherAllen.org/SocialMedia

Why we did it

Vermont’s obesity rate is 23.7%Up from 19.6% in 2003 and 10.7% in 1990

Chronic disease is on the riseDiabetes affects 55,000 Vermonters or 8.7%

Heart disease accounts for 24% of deaths in Vermont

25% of Vermont’s report having high blood pressure

Leading causes of deathDiseases of the heart

Cancer

Stroke

Meet people where they are

#HealthyNewYou Facebook Campaign

Resolutions are more sustainable when shared.

Peer support is amplified on Facebook.

Individual participation and accomplishment may go viral within a network.

Viral wellness?

Imagine what could happen when multiple “wellness moments” are shared in the social media environment?

Nuts and bolts

Fixed term experience 4 weeks

Cues to action / triggersWe published 3-5x daily

Content focus: 5 areas of well-being

Low effortSmall steps and tweaks

Like, comment, share

“Healthy selfies”

Check-ins

Rewards for actionDaily prize and grand prize

And, we had fun with it!

Results

10.3 percent increase in the size of our Facebook

community, which now distributes our wellness messages

to a total network of 1.5 million people

219 percent growth in engagement through “likes,”

comments and shares

Positive local news media coverage of our Facebook

Giveaway on WCAX-TV

An outpouring of personal wellness stories from our

community – and people offering other social support

via Facebook

Employees as advocates

Community engagement

Driving behavior change

Best practicesRelevance and timeliness are key

Incentives work

Creativity is critical

Keep it simple

Tap into expertise

Connect the dots

Make it sustainablePaid, owned, earned media

Internal and external communications channels

Awareness and engagement

Campaign Impressions

(Awareness)

Likes

(Engagement)

New Fans

Healthy New You 875,000 8,500 800 (+11%)

Share Your Heart 690,000 2,500 235 (+5%)

June Jumpstart 3.9M 9,850 790 (+10%)

TOTAL 5.47M 20,850 1,820

(20% of

audience)

Connect with me!Facebook

/AlexandraTursiOfficial

Twitter

@tursita

LinkedIn

/alexandratursi

Email

Alexandra.Tursi@vtmednet.org

Elizabeth Craib

Director of the Woodstock Job Bank

Member of the Woodstock Area Nonprofit Network

Director, Woodstock Job Bank

Kathryn Blume

Speaker, writer, environmental activist, and award winning solo performer

Founder of Earth on the Air, a nationally syndicated, award winning environmental and social justice radio program.

Co-Founder of the Lysistrata Project

Co-Founder and Executive Director of the community sustainability game Vermontivate.

Co-founder and Executive Director of Vermontivate

Climate

Change!

Major

Bummer!

Things we know...