Transforming organisations through digital strategy - Sam Jeffers, Blue State Digital

© Blue State Digital | Proprietary and Confidential 1

Digital strategyWhy bother?

We help our clients create change – in their organisations, in the marketplace, and in society.

Who are Blue State?

5© Blue State Digital | Proprietary and Confidential 2

We inspirepeople totake action.

© 2013 Blue State Digital | Proprietary and Confidential 8© Blue State Digital | Proprietary and Confidential

Who we are

3

We help people invest in relationships that matter to them.

© 2013 Blue State Digital | Proprietary and Confidential 8© Blue State Digital | Proprietary and Confidential

Who we are

4

For causes, brands & institutions.

© Blue State Digital | Proprietary and Confidential

Who we are: Select clients

5

© Blue State Digital | Proprietary and Confidential

Today’s definition of strategy

6

© Blue State Digital | Proprietary and Confidential 7

From: George Osborne is happy and confident.

© Blue State Digital | Proprietary and Confidential 8

To: George Osborne isn’t so sure.

© Blue State Digital | Proprietary and Confidential 9

Because...

© Blue State Digital | Proprietary and Confidential

We don’t need one of those. *

10

* You might.

© Blue State Digital | Proprietary and Confidential

We can do it ourselves. *

11

* Maybe.

© Blue State Digital | Proprietary and Confidential

What do we need to know? *

12

* Clue: It’s a lot.

© Blue State Digital | Proprietary and Confidential

Don’t zoom in just yet. *

13

* The bigger picture can guide everything.

© Blue State Digital | Proprietary and Confidential 14

© Blue State Digital | Proprietary and Confidential

Put the cartography before the ‘hows’. *

15

* Draw a map before you plan a route.

© Blue State Digital | Proprietary and Confidential

Ok, now plan a route. *

16

* There are some places you’ll want to visit en route.

© Blue State Digital | Proprietary and Confidential

Take pictures on the way. *

17

* Show where you’ve been and where you’re going.

© Blue State Digital | Proprietary and Confidential

Share it on Google +. *

18

* Not really, but Google + has Circles and Circles are what you need.

© Blue State Digital | Proprietary and Confidential

Listicle: 8 things to watch for

1. Overcomplication2. Resistance3. Lack of leadership4. Not involving supporters/users5. Resource is the hardest part6. Two years max7. Basics come first8. You might not need a strategy, but be strategic.

19