Open CSR Meetup - Berlin #2

Case studies: Transparent supply chains in the fashion industry

With ‘Fairliebt in Jyothi’ & ‘SICA’

Open CSR Meetup - Berlin #2, July 23rd, 2014

Table of Content

}  Fairliebt in Jyothi (page 3 -18) }  Video link:  https://vimeo.com/99223151

}  SICA (page 19 - 34) }  Video link: https://vimeo.com/74923580

Fairliebt  in  Jyothi  Indian-­‐German  Social  Enterprise    

empowering  Women  by  producing  Fair  Fashion  

Agenda

1.  Fairliebt  in  Jyothi  Introduc?on  2.  Project  Video  3.  Sustainability  and  Fashion  4.  Our  approach  towards    

sustainable  fashion  5.  Q&A  

Fairliebt  in  Jyothi  

Where are we?

Fairliebt  in  Jyothi  

§  small  village  named  ChiNapur  in  South  India  

§  one  of  the  poorest  regions  in  India  

§  illiteracy  rate  55%  

§  main  occupa?on:    granite  quarrying  

Chittapur  

       •  ChiNapur  

The concept

Fairliebt  in  Jyothi  

Granite  quarrying  

Training  in  sewing  

Educa3on  Programs  

Empowerment  

Our premises

Fairliebt  in  Jyothi  

FAIR  

HANDWORK  

§  s?tched  with  love  §  embroidered  by  hand    

REINVESTMENT  

§  in  educa?on  programs  §  in  the  employment  of  

new  women  

§  fair  wages  §  fair  fabrics  §  fair  products  

Project development

Fairliebt  in  Jyothi  

Since  4  years:  employment  of  10  women  

women  can  as  far  as  possible  read,  write  and  speak  English  well  

Since  March  2014:    employment  of  2  more  women  

women  organize  their  own  workshops  in  the  region  for  other  women  

Preven?on  of  3  early  girls  marriages  

Fair fashion – affordable & beautiful

Fairliebt  in  Jyothi  

The Team

Fairliebt  in  Jyothi  

Video

Fairliebt  in  Jyothi  

hNps://vimeo.com/74923580  

Sustainability & Fashion

Fairliebt  in  Jyothi  

“Most  of  what  we  may  currently  refer  to    as  sustainable  fashion  is  a  contradic?on  in  terms.“    

Social  

Economic  

Environment  

Dries  van  Noten,  Designer  

Sustainability & Fashion?!

Fairliebt  in  Jyothi  

Fast  changing  Trends  

Water,  energy,  chemicals    

Global  supply  chains:  CO2  

Cer3fica3on  jungle  

Our Approach: Environment

Fairliebt  in  Jyothi  

Recycle  waste  material  Handwork:  40  %  less  waste  

Upcycling  of  old  rice  bags   Organic  coNon  

Environ-­‐ment  

Our Approach: Social

Fairliebt  in  Jyothi  

Support  local  projects  

Informed  customers  

Fair  condi3ons  at  all  levels    

Women  Empowerment  

Social  

Our Approach: Economic

Fairliebt  in  Jyothi  

Reinvestment  

Long-­‐term  partnerships   Organic  growth  

Econo-­‐mic  

Our Challenges

Fairliebt  in  Jyothi  

Fair  fabrics  in  small  quan??es  

Inves?ga?on  and  long-­‐term  rela?onships  need  

?me  Economic  stability  

Thank you

Fairliebt  in  Jyothi  

Motivations +  Experience  

SICA BR 2005

develop SICA concerning material and social responsibility

ESMOD 2013 - Bangladesh  

“ The country’s clothing factories now employ more than three million people, with apparel accounting for more than 80 percent of the country’s total exports.”

Cline, Elizabeth L. 2012

Vicious Circle x Virtuous Circle

6 weeks internship at CSI – Consulting Service International – WASTE Working on the field of CSR – relationship & responsibility

Initiatives for a Sustainable Economy

-  Rangpur Feb 2013 -  Need of diversifying, less vulnerable to market

2008 Village Produced: solve a social issue Developing jobs in rural area  

UPCYCLING –Refine technique in order to EMPOWER HANDCRAFTS

Fashion & Consumption ( fashion is a communication tool )

04 weeks: - Local suppliers -  Set production -  Collection of 14 pieces

DIFFICULTIES - weather -  Energy generator -  Lack of proper Machinery -  Tools and working space -  training

Quality Refine technique Language barrier

www.sica-up.com social media

Transparency Best practices Cooperation, service

Role as designer & qualification: apply it to something that has meaning Never forget: one step at a time!