Nonprofit Technology Grant Essentials

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Nonprofit Technology Grants 101

Presented by Jason Samuels

Director of Innovation and Technology

National Council on Family Relations

July 24, 2014

The big three

• TechSoup• Google for Nonprofits• Office 365 for Nonprofits

TechSoup

What is TechSoup?

TechSoup is a 501(c)(3) nonprofit whose mission is to provide technology resources to other nonprofits.

Since 1987, TechSoup donation programs have served more than 210,000 charitable organizations, saving them nearlyUS$4 billion in IT expenses.

How to sign up with TechSoup

• Go to www.techsoup.org• Register as an individual• Then register your organization

How to sign up with TechSoup

TechSoup has to verify every application, a process that can take up to several weeks.

Quickest and easiest way for TechSoup to verify that you are a valid agent for your org is to correspond with them using an emailaddress from your org’s domain.

How to sign up with TechSoup

If questions or issues arise during your registration process, or to inquire about the status of an application, TechSoup encourages calling their Client Services Department at:

800-659-3579 -or-

415-633-9300

How TechSoup works

Nonprofit “shops” for a donation via techsoup.org

TechSoup confirms donation eligibility

Vendor donates

technology to the

nonprofit

TechSoup admin fees are typically 90 – 96% discount

compared to retail price

Vendor claims fair market value of donation for tax

purposes

Donation programs available through TechSoup• Microsoft• Symantec• Adobe• Intuit (QuickBooks)• Citrix (GoTo Meeting / GoTo Webinar)• ReadyTalk• Many more!

Donation program eligibility and restrictions

Each donation program has unique rules regarding who they will donate to and how much they will donate. Your eligibility for any specific program depends upon:• Category / subcategory selected when you

registered• Size of your budget• If you’re an advocacy organization

Eligibility and restriction examples• Microsoft

– Up to 10 titles in any two year period– No more than 50 licenses per title

• Adobe– Up to 4 individual products or 1 suite per fiscal year– Operating budget must be < $10 million

• Symantec– Up to 2 titles per fiscal year– Up to 100 licenses per title– Operating budget must be < $10 million

www.techsoup.org/restrictions

Fiscal year vs. calendar year• Many donation programs reset at the end of

the fiscal year (June 30)• June is a good month to review which

programs are about to reset and ensure you maximize your donation eligibility

• June is not a good month to contact TechSoup with customer service or validation inquiries – they’re swamped!

TechSoup New Product Alert Newsletter

• Products available for donation frequently come-and-go– New products are introduced– Old products are cleared out– Some products with limited supplies go in-and-

out of stock

• The best way to keep up is TechSoup’s New ProductAlert Newsletter

TechSoup – more than just donations

Worth noting that TechSoup has a broader mission than just product donations. They also provide:

• Articles and how-tos• Online forums• NetSquared• Caravan Studios

Google for Nonprofits

What is Google for Nonprofits?

Google for Nonprofits offers free access to premium Google products for charitable organizations.

Different from Google.org, which is their charitable foundation.

www.google.com/nonprofits

Google for Nonprofits Eligibility

• Open to any U.S. 501(c)3 nonprofit– (also available in England, Wales, Canada, Japan)

• Must acknowledge and agree to required certifications regarding nondiscrimination and donation receipt and use

• Not available to governmental entities, hospitals or healthcare orgs, schoolsor other educational institutions

Help on eligibility guidelines

What is Google for Nonprofits?

Big three products:

• Google Apps for Nonprofits• Google Ad Grants• YouTube Nonprofit Program

Google Apps for Nonprofits

FREE EMAIL HOSTING

Google Apps for Nonprofits

• Retail cost is $50 / user / year• Free email hosting: Gmail platform but with

your organization’s domain address• 30 GB of storage per user across Gmail and

Google Drive• Online documents, spreadsheets, slides• Google Calendar

Google Ad Grants Program Details

• A daily budget set to $329 USD, which is equivalent to about $10,000 per month

• A maximum cost-per-click (CPC) limit of $2.00 USD

• Only run keyword-targeted campaigns• Only appear on Google search result pages• Only run text ads• Top position will always go to

a paid ad if competingwww.google.com/grants/details.html

Google Ad Grants

Google Ad Grants Program Eligibility

• Open to any U.S. 501(c)3 nonprofit– (program also available in 40 other countries)

• Must link to only one nonprofit website• You must log in at least once a month and

make at least one change to your account every 90 days

• No commercial advertising allowed• Ads must reflect org’s mission

http://www.google.com/grants/eligibility.html

Google Ad Grants

• Quality traffic takes effort and patience• Integration with Google Analytics provides

rich data about traffic driven through ads• An ad’s Quality Score is a variable you can

focus on to make your ad appear more often• More tips and advanced tricks

in this blog entry summarizing aDemandQuest seminar

• Power users can apply to upgradeto Grantspro, up to $40K/month

YouTube for Nonprofits benefits

• Embed a donate button directly on your YouTube channel

• Allows for call-to-action overlays which link to external websites or donation forms

• Access to Live Streaming platform to broadcast your events

https://www.youtube.com/nonprofitsYouTube Nonprofit partner features

YouTube for Nonprofits Program Eligibility• Open to any U.S. 501(c)3 nonprofit

– (program also available in 13 other countries)

• Must remain in good standing in regards to copyright violation strikes

– Live Streaming access terminated after two Content ID matches– Three copyright strikes and your account may be deleted

YouTube Copyright strike basics

Google for Nonprofits

Notes from Google for Nonprofits training from the 2012 Nonprofit Technology Conference

Office 365 for Nonprofits

What is Office 365?“Office 365” refers to subscription plans that include access to Office applications plus other cloud-based productivity services that are hosted by Microsoft.

Some Office 365 plans also include a license for the latest desktop version of Microsoft Office.

What is Office 365?• Exchange Online• SharePoint Online• Lync Online• OneDrive for Business

Office 365 for Nonprofits plansSm. Business S.B. Premium E1 E3

Users Up to 25 Up to 25 Unlimited Unlimited

Exchange • • • •

Lync • • • •

SharePoint • • • •

OneDrive • • • •

Desktop Apps • •

Mobile Apps • •

Yammer • •

Advanced email •

eDiscovery •

B.I. platform •

Cost Free! $2/user/mo. Free! $4.50/user/mo.

Office 365 for Nonprofits

FREE EMAIL HOSTING

Office 365 for Nonprofits – how to sign up• Start by signing up for the free E3 trial or

Small Business Premium trial• Apply for a nonprofit donation status• Once approved, provision donated licenses

• Important: if planning to useonly donated licenses, all users must be switched over beforethe free trial period ends.

Office 365 vs. Google Apps• Competing platforms offering many of the

same basic functions• Microsoft Office is more established in the

enterprise, is a more mature platform, and has more features

• Google Apps real-time collaboration and Gmail are best-in-breed web-based platforms

• Office 365 offers deeper access toadvanced features, is also morecomplex to set up

Office 365 resources

• Blog post: Real world lessons from migrating email to Office 365

• Tech Impact $300 DIY Office 365 Migration Program

Questions?

Thank you for attending!

Contact the presenter:

Jason Samuels, NCFR IT Director

@jasonsamuels

jasonsamuels@ncfr.org