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New Year Inspiration: The Best of 2015 for Your Best 2016
Join the conversation on Twitter. Tweet @classy, @buildOn, @IAmNuru, @MammaJammaRide
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Join the conversation on Twitter.
Live Tweet @classy, @buildOn, @IAmNuru, @MammaJammaRide
#Classyedu
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Tom Silverman Vice President Global Chapters
Abby Caschetta Account Manager
Meet your hosts
Billy Williams Strategic Partnerships Director
Hope Smith Executive Director
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Table of Contents
BUILDON’S PEER-TO-PEER FUNDRAISING MACHINE
NURU INTERNATIONAL’S SECRET TO RECURRING GIVING
TEXAS MAMMA JAMMA RIDE’S FUNDRAISE FOR ENTRY MODEL
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OVERVIEW:
• Mission: To break the cycle of poverty, illiteracy, and low expectations through service and education
• Campaign: Spread Our Movement, peer-to-peer fundraising
• Campaign Goal:
1. Spread buildOn's movement by reaching new stakeholders
2. Recruit new donors to buildOn
• Total Amount Raised: $120,000
Get to Know buildOn
Image attached to Asana task —
build:On_1
BUILDON
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A QUICK BREAKDOWN:
• Student Chapter Networks fundraise as teams
• Each team member commits to raising $2,000
• buildOn provides fundraising resources and guidance
• Fundraisers receive consistent communications throughout the campaign
Campaign Structure BUILDON
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• Provides students with an opportunity to sponsor the construction of primary schools in the developing world
• Gives student chapter networks an easy way to collectively fundraise
• Empowers participants to personalize their fundraising pages
Why peer-to-peer fundraising?
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BUILDON
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Key Communications
• Kicks off the campaign promotion at the annual Global Chapter Conference
• Continues communication with chapter members to encourage participation
• Sends emails and speaks with team members in person to provide tips on how to run a successful fundraising campaign
BUILDON
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BEST PRACTICES:
• Provides support to fundraisers to help them hit their goals
• Sends customized emails unique to a fundraisers progress
• Sends emails designed to celebrate a chapter’s fundraising success when goals are met
• Promotes incentives to encourage students to fundraise
BUILDON
Fundraising Engagement Strategy
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LESSONS LEARNED:
• Peer-to-peer fundraising is an effective way to recruit new donors
• Take the time to provide fundraisers with resources and guidance
• Create a sense of urgency among fundraisers to help them hit their goals
• Use major gifts as fundraising incentives in peer-to-peer campaigns
BUILDON
Key Takeaways
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Get to Know Nuru International OVERVIEW:
• Mission: Social venture on a mission to end extreme poverty in remote rural areas
• Campaign: Catalyst, recurring giving program launched in fall of 2014
• Campaign Goal:
1. Rebrand pre-existing recurring giving campaign
2. Give supporters an opportunity to be stakeholders in Nuru’s mission
• Total Amount Raised: $650,000
Image from Nuru - attached to asana task
NURU INTERNATIONAL
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A FEW REASONS:
• Offers donors another way to give back and focuses on stewardship
• Creates donor connectivity and streamlines donation requests
• Provides steady revenue and more reliable financial projections
Screenshot of this checkout page — https://give.nuruinternational.org/
checkout/donation?eid=31486
NURU INTERNATIONAL
Why recurring giving?
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A QUICK BREAKDOWN:
• Donors choose a community to support
• Donors select a monthly donation value, which corresponds with different levels of impact
• Receive ongoing communications detailing the impact of their monthly gift
Campaign StructureNURU INTERNATIONAL
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• Cultivate the mindset that donors are stakeholders in your mission
• Invite one core group of supporters to join first
• Communicate the impact of a monthly donation right off the bat
Community of Monthly Donors
We have cultivated a mindset that our donors are stakeholders in our mission. In turn, this allows our supporters to have a tangible vision into what Nuru is accomplishing on the ground.” Billy Williams, Nuru International
NURU INTERNATIONAL
“
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BEST PRACTICES:
• Invite existing recurring donors to join, if you have them!
• Ask one-time donors to get involved in a more tangible way
• Reconnect with donors who have disengaged with your mission and invite them to join
Engagement Strategy NURU INTERNATIONAL
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LESSONS LEARNED:
• Donors want an opportunity to give back in a more tangible and consistent way
• Invite recurring donors to participate in other annual campaigns
• Send donors updates on the impact of their monthly gifts
Can we take a screenshot of this page — http://
www.nuruinternational.org/donate/catalyst/hambisa-
ethiopia/
NURU INTERNATIONAL
Key Takeaways
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Get to Know Texas Mamma Jamma Ride OVERVIEW:
• Mission: Dedicated to raising funds to help families in their local community facing breast cancer.
• Campaign: Texas Mamma Jamma Ride, fundraise for entry to event
• Campaign Goal:
1. Support nine local organizations who help Central Texas families facing breast cancer by providing a range of services for diagnosis, treatment, and care after treatment
• Total Amount Raised: $301,275
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TEXAS MAMMA JAMMA RIDE
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A QUICK BREAKDOWN:
• Fundraise for entry model
• No event registration fee
• Individual riders required to raise a minimum amount to participate in the event
• Decreased the fundraising requirement from years prior — $500 to $300
Campaign Structure TEXAS MAMMA JAMMA RIDE
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• The registration + fundraising model presented challenges (i.e., 100% participation around fundraising requirements)
• Fundraise for entry requires all individual riders to raise a minimum amount
Why fundraise for entry? TEXAS MAMMA JAMMA RIDE
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• Early push for registrations via email and social media at least 5 months in advanced
• Publish 2-3 blog posts per week to reinforce the importance of fundraising
• Send fundraisers weekly recaps linking out to recent blog posts
Key Communications TEXAS MAMMA JAMMA RIDE
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Fundraising Engagement Strategy BEST PRACTICES:
• Provide fundraisers with resources and creative ideas to help them achieve their goals
• Segment communications based on a person’s fundraising progress
• Send emails announcing fundraising incentives for those who have yet to hit their goal
• Target the use of matching pledges based on a person’s fundraising progress
TEXAS MAMMA JAMMA RIDE
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LESSONS LEARNED:
• Fewer people signed up for the event, but those who did were engaged and active fundraisers
• Focus first on the people who can bring the most value to your event
• Set a challenging fundraising minimum
Key Takeaways
Screenshot of this page — https://
fundraisers.mammajammaride.org/events/-/
e69257
TEXAS MAMMA JAMMA RIDE
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The Fundraising Strategy Proven to Grow an Annual 5K
Upcoming Webinar
The Y in Central Maryland shares how their fundraising strategy is constantly evolving as they continue to grow their
event year-over-year.
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