NAGW 2015 - DIY Government Redesign Revolution

#NAGWDIY

DIY GOVERNMENTREDESIGN REVOLUTION

Alex ChaparroWest Coast - Los AngelesBFA in Design from Cal Poly PomonaDesign Intern at DreamWorks AnimationDesigner > Creative Director for the International Office at UT AustinWebmaster at Travis County.

Dislikes cats, likes to draw them. Instagram, Twitter - @cocobean41

Chris StanglandEast Coast - Boston, New York CityPainting degree (ho ho ho) from Massa-chusetts College of ArtHealthcare Dotcoms (remember those?)Web Producer at HarperCollins PublishersWebmaster and Web Team Lead at Travis County

Two beautiful sons, lovely wife, ugly dogInstagram, Twitter - @dirtdirt

WHY ATTEND?

OVERVIEW

OVERVIEWMeaning of life... onlineThe Cowyboy WayDesign & AnatomyThe Building Process

THE WHY OF IT ALL

OLDTABLE BASED

DISPARATE PLATFORMS

EXPENSIVE CMS

NON RESPONSIVE

FUGLY

ROGUE OPEN SOURCECONSULTANTS

ROLE OF GOVERNMENT

(website)

I <3 THE DMV (Said no one ever)

ALL ROADS LEAD TOYOU

CUSTOMER SERVICE

ACCOUNTABILITYDID I DOTHAT?

ENGAGEMENT

HOW TO DESIGN AGOVERNMENT WEBSITEIN 1 EASY STEP

STEAL

“GOOD ARTISTS COPY,GREAT ARTISTS STEAL”

-Me (I just made it up)

ANATOMY OF A GOVERNMENT WEBSITE

NAVIGATION (Vegetables)

SLIDESHOW (Candy)

QUICK LINKS, NEWS (Meat)

FOOTER (Leftovers)

BRANDINGIDENTITYLOGODIFFERENTIATIONPOSITIONING

CONTENT STRATEGY FOR DUMMIES BY DUMMIESWhat is most popularWhat will reduce calls & emailsWhat people need to knowContact informationWhat you want to promoteStench of politics

CMS - JOOMLA!

Google - Webmaster tools, analytics, maps, etc.

Custom Extensions - Free & Paid

Information Architecture & Content Strategy

Social Media Integration

Best Practices

INGREDIENTS

MAKE IT SO

GETTING BUY-IN

CHOOSE YOUR ALLIES

THOUGHTFULLEADERSHIP

OUR TEAM

SECURITY

Culture of SafetyBelt and SuspendersBack that thang upRegular UpdatesConstant Vigilance

GET AN INTERN

PITFALLS

LEARNING CURVE

QUIET YOU FOOL!

I want a cutting edge website that pops, I have almost no budget and I need it in 2 weeks and-

The

EGO

THE END?

OLDTABLE BASED

DISPARATE PLATFORMS

EXPENSIVE CMS

NON RESPONSIVE

FUGLY

OPEN SOURCE CMS

RESPONSIVE

ALLOWS FOR AGILE DEV

USER ORIENTED

UNIFIED DESIGN

NEW

www.traviscountytx.gov/style-guide

one more thing...

https://github.com/TravisCounty/nagw

On GitHub 9/25

THANKMEWwww.traviscountytx.govAlex Chaparro@cocobean41Chris Stangland@dirtdirt