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Data and analytics are changing the creative industry, and mobile technologies help harness that power.
In October 2015, Adobe launched a survey of 175 public sector employees in the United States and Canada to ask them about their experiences with creative communications, design and mobile
technologies. The following infographics show the results of that online survey.
say creative communications and design are indispensable to successful government workplaces
86%say creative communications and design are becoming more important in government departments and entities
89%say use of consumer data and analytics is vital to the creative process
94%
Yet, there is a gap in perception between the public and private sector.
GOVERNMENT SHOULD BE AS CREATIVE AS
BUSINESS 94%AGREE
GOVERNMENT IS AS CREATIVE AS BUSINESS
46%AGREE
CREATIVITY IS UNDERVALUED
IN GOVERNMENT ENTITIES
73%AGREE
To close the gap, look to mobile.Top barriers to public sector creativity:
1
2
3
4
5
6
7
8
Slow approval process
Lack of access to the right software
Security concerns
Not a priority for senior management
Little to no access to training
Risk-averse workplace culture
Not enough time
Limited budgets
Public sector employees look to mobile technologies for answers.
believe mobile is transforming the face of creativity and design
95%
believe creativity is undervalued in government entities
73%
Look to increase the use of mobile in the creative process.
51% 49%42% 39%
31% 27%
15%
I’m using mobile to collaborate
I can create content anywhere
I can capture inspiration in the
moment and on the go
My work is now accessible to a
broader audience
I’m using mobile as a digital portfolio
I’m using mobile devices to present creative concepts
Mobile has created more output mediums,
which makes my job harder
Creativity can elevate agencies to the most highly-rated in the public sector.
Highly creative public sector entitiesAccording to Public Sector Creative survey respondents
HealthcareWhite House
NASANavyFDA
TSADOE
Advice for fostering creativity through mobile technologies.
Leverage technologyGovernment can better foster creativity
in the workplace by adopting the best available tools and putting them in the hands of
skilled workers.
Invest in training staffAgencies can increase their creativity by
hiring skilled staff, giving staff the freedom to learn new technology, and
encouraging collaboration.
Encourage and reward creativityDepartments should reward and encourage
employees for creating novel and experimental solutions to new problems.
About Adobe Systems IncorporatedAdobe is changing the world through digital experiences. For more information, visit www.adobe.com. For more information about Adobe Digital Government solutions, visit http://blogs.adobe.com/adobeingovernment. © 2015 Adobe Systems Incorporated. All rights reserved. Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.
http://blogs.adobe.com/adobeingovernment
Approval for new and cutting-edge software and technology is a significant barrier. Work towards reducing that barrier. Foster creativity with existing staff and new staff using the tools available.
“
“
—PUBLIC SECTOR CREATIVE SURVEY RESPONDENT
Mobile and creativity in the public sector
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