"Jongeren en ruimte – een trendverkenning" (Ellen Anthoni van Trendwolves)

Jongeren en ruimte een trendverkenning

@EllenAnthoni

TREND RESEARCH?Trend research is the study of patterns/changes in attitudes/behavior/phenomenons of consumers/markets/societies following a structured method guided by gut feeling driven by passion

0 - 5 jaar

5 - 10 jaar

10 - 30 jaar

Markt

Consument

Maatschappij

Wat gebeurt er in onze markt?

Hoe gedragen consumenten zich?

In wat voor een wereld leven we?

STEEP

DIFFERENT LEVELS

OUR RESEARCH MODEL1. Scanning

2. Curating

3. Collecting

4. Clustering

5. Analysis

6. Naming and defining

7. Presentation

ANALYSIS

trend:

futureinfluencers drivers coolhunts impact

WHY INFLUENCERS?

Bron: Stijn

WHY YOUTH?

Gen (wh)Y (°1980-1995): selfish, lazy, indifferent?

Gen Z(ombie) (°1996-2010): stubborn, aggressive, addicted to the internet?

Generation thinking… THE youngster doesn’t exist

Blurred Lives Detachment from categorization, in a normative search for what’s right & wrong

Jesse Kanda for Arca

Identity shopping

Mix Match

Identity collageing of youngsters

Dazed Digital

Access to historical and cultural inspiration

Sahel Sounds

Weird mashups

Fatima Al Quadiri

We all want equal rights

Social media emancipation

#GenderMixing

Mikki Blanco

Over bi-gender

Trans = hot“tranny boxing” by Joseph and Vic Lentaigne

Vaquera

To the undefined

.

Slash/slash/slash thinking, outside the box with modular boxes

PinkCloud

Self-organised businesses, questioning sectors

Jira Jira, Martijn Hartwig en Dario GoldbachTemporary, modular, fast and easy, questioning regulation

Mixing and matching in public space, question regulating powerWalklet

LootTemporary youth clubs

Networked digital hobo’s, travelling without borders

TechNomads, questioning work week and working place

Leonie MüllerLiving in the train, questioning the concept of a home

Living on the streets, questioning the concept of housing

Co-housing in a bus

Self-organisation of mobile living

Many concepts of mobile living/travelling

Multi-purpose, uncategorizable, free, flexible @EllenAnthoniwww.trendwolves.comellen@trendwolves.com

Nendo Nesting Shelf

”I look at the future with multifocal binoculars, always adapting the focus to the flux. ”

Cata Pirata (33) from Skip’n Die

Im-Pulse Acting Intuitively innovating, with a finger on the pulse

@EllenAnthoniwww.trendwolves.comellen@trendwolves.com

Fresh work concept, professional approach Tuin Jan

@EllenAnthoniwww.trendwolves.comellen@trendwolves.com

EliiFresh living concept

Future Preparedness

Ready for upcoming challenges, with a hands-on mentality

Chiu ChihIn search for creative sustainable solutions

Acting green = cool

Platforms to support sustainable projects

Cycle thinking

Less is more 100 things challenge

EcomooseUpcycling

Repair CaféReducing consumption by repairing

PumpipumpiReducing consumption by sharing

Usership instead of ownership

GeefpleinReducing consumption by giving away

Reducing consumption by swapping

Eco-system thinking

Tailor-made for the connected youngster

E-tree, energy, wifi and clean drinking water, Israel

Recycling in public space Re-use of old oil ships

No energy to waste

Energy Floors

The LowlineNo place to waste

Towards a smart world

☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷ !!!!!!!!!!!!!!!!!!!!!! ☷☷ ! ☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰ ! ☷☷ · ☰ SLOWCIAL BEING ☰ · ☷☷ ¡ ☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰☰ ¡ ☷☷ ¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡¡ ☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷☷

≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈TIME FOR SLOWING DOWN, HUMAN CONTACT AND MEANING ≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈≈We live amidst continuous news flows. Whether it’s via smartphone or tablet, through push messages or texts from friends or the tons of marketing clutter that companies throw at you just to get Facebook likes, the information overflow is on-going.

Being connected 24/7, means you incessantly see the whole world flash by. Yet real focus and real, offline contact or in-depth research is hard to achieve in a world of non-stop connectivity. Young people’s reaction to this is fairly facile though. In managing this endless influx of info, they take time to consciously slow down, interact with one another in real-time and to ponder on life.

This desire for a real, tangible, offline world (in which youngsters can actually use all their five senses), is a trend we previously described in last year’s report. Since then, this aspiration for the real has only increased.

Gathering Connectivity Well-BeingMeaning

Gathering / | \ / | \ / | \ / | \ / | \ / | \ / | \ / | \ Connectivity-------------------------Well-Being \ | / \ | / \ | / \ | / \ | / \ | / \ | / \ | / Meaning

1

A network society: big networks of acquaintances

Peer network society @EllenAnthoniwww.trendwolves.comellen@trendwolves.com

Impact of tech on stress level became clear Smartphone lane

Longing for off-time On/off room by Sibling

Longing for digital downtime Ruup by students at the Estonian Academy of Arts

Re-inventing urban spaces Urban Foraging

Inventing new ways of urban farming Herbie

Taking time for real social contact Sofar

Offline meeting, online organized

Eat-in where you bring food and share

Gathering in public spaces, meeting neighbors De Leefstraat, Gent

Framilies: a network of friends and family to take care of kids

Llano Exit Strategy, TexasCo-housing

Co-workingNew Lab, NY, innovation space for entrepreneurs

“Farmscrapers, Shenzen

Self-sustaining mini-cities

More green, less greenhouse gasses

Concrete with magnesium phosphate breaks CO2 down

Inventive solutions for more green

Guerilla planting with seed bombs

Anti-pee paint

Inventive solutions for less pipi

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Swallowed(up(by uncertain2es(and(

expecta2ons((

Worldwide playground

Humour spreads through social media

Urban humour

Urban humour

Urban humour

David Shirley for Urban Outfitters

Banksy, UK

A bit more creepy

Revaluation of play

Sports in public spaces Let’s play app

Happy sports fields Streetwear brand Pigalle with III-studio, Paris

Design that makes you smile

Art that makes you smile Biloxi Junior High, Mississippi

Don’t take yourself too seriously

New Modesty

Self-imagery and style revisited

We are only 1 out of 8 billion

Blurry selfies

The End of the Selfie Esteem

Tiredness of well-designed creative concepts

Hi/Lo, Coffee shop Utrecht

Elii architects

More modest life choices

Shitty Guide Antwerp, Undefined

Or even the choice for unstylish and vulgar

please send me your ideas @EllenAnthoni or ellen@trendwolves.com