Full Spectrum Civic Engagement: Steve Anderson from New/Mode + OpenMedia

observing / following:e-blasts, social posts, organic website traffic

endorsing:e-petition with signature notifications

contributing:social sharing, social commenting, memes,

e-mail your MP

Full-Spectrum Engagement

A civic engagement organization that works to keep the Internet

open, affordable, and surveillance-free.

2

A purpose-driven enterprise, providing sophisticated civic

engagement tools to the world’s most important causes.

Mistakes are a thing

observing / following:e-blasts, social posts, organic website traffic

endorsing:e-petition with signature notifications

contributing:social sharing, social commenting, memes,

e-mail your MP

iPolitics Interview, Attack Ad

observing / following:e-blasts, social posts, organic website traffic

endorsing:e-petition with signature notifications

contributing:social sharing, social commenting, memes,

e-mail your MP

1. Engagement Principles

2. Networked

3. Multi-Channel

4. Relationship-focused

Full-Spectrum Engagement

observing / following:e-blasts, social posts, organic website traffic

endorsing:e-petition with signature notifications

contributing:social sharing, social commenting, memes,

e-mail your MP

1. Show Malleability

2. Give Recognition

3. Be Accessible

4. Build Relationships

5. Share Ownership

Engagement Principles

*Read more at: https://openmedia.org/en/crowdsource

observing / following:e-blasts, social posts, organic website traffic

endorsing:e-petition with signature notifications

contributing:social sharing, social commenting, memes,

e-mail your MP

Networked

1. Dynamic: Loosely coordinated by a dynamic

network of people, civil society organizations and

businesses.

2. Decentralized: Autonomous engagement is

encouraged within the boundaries of high level

statement of unity.

3. Inclusive: Anyone can join if they support the

project’s statement of unity.

4. Amplifying: Members are encouraged to share

each other's materials.

*Read more: http://netchange.co/report/ following:e-blasts, social posts, organic website traffic

endorsing:e-petition with signature notifications

contributing:social sharing, social commenting, memes,

e-mail your MP

Networked

Multi-Channel

Relationship-Focused

Case Study – The TPP

TPP campaign pyramid

14

Trans-Pacific Partnership (TPP)

15Step 1: Low barrier petition action

15

16

17

Embrace Networks

19Step 2: Email MP Action

2020

21

22Step 3: Letter to the editor tool 22

2323

24Step 4: Crowdsourcing Input

25

26

27

Portrait photo with translucent sidebar

28

Shaping the debate

Portrait photo with translucent sidebar

29

Bill C-51

observing / following:e-blasts, social posts, organic website traffic

endorsing:e-petition with signature notifications

contributing:social sharing, social commenting, memes,

e-mail your MP

leading:letters to the editor,

Tweet @YourMP

owning:volunteers, donors

Step 1: Low barrier petition

Step 2: e-mail your MP to

deepen engagement

Step 3: letters to the editor

turn activists into leaders

Step 4: Tweet @YourRep

Step 4: Click to Call

Results• 300,000+ petition

sign ups

• 50+ published letters to editors

• 1,000s of Tweets @local MPs

• $10s of thousands grassroots donations

• contributed to Harper defeat & opposition policy commitments

A weighty impact

3838

3939Sharing the model

Canadian Mental Health Association:

b4stage4.ca/take_action

Recognition2Action:

Recognition2Action.ca

4040It works!

4141It works!

4242It works!

4343It works!

4444It works!

Source: https://www.bcndp.ca/latest/its-time-new-kind-government-british-columbia

We are…

Campaigners. We weren’t satisfied with the digital

engagement tools on the market. So we built what

today’s campaigns need to engage their communities

and influence decision-makers.

4646

Cutting-edge tools for today’s campaigns.Empower your supporters. Influence decision-makers. Win.