View
341
Download
0
Category
Preview:
Citation preview
Finding Your Sizzle: the Importance of
Emotions in Fundraising
4/28/16 1pm Eastern
The presentation will begin shortly.
3
This presentation is being recorded! The recording and slides will be emailed to you.
Please chat in any questions for our guest. We will answer them in the formal Q&A session
at the end of the presentation.
Follow along on Twitter with #Bloomerang @BloomerangTech.
For best audio quality, dial in by phone. (check your email for dial-‐in info from ReadyTalk)
Before we get started »
3
Our guest presenter »Wendy Dyer @wendydyer_com
22+ years experience
President, Wendy Dyer Fund Development Consultants
Primary services include major gift fundraising, campaigns, coaching, plus strategic planning and development assessments.
(C) 2016 wendy dyer fund development consultants
Explore emotions in fundraising
Which to use and which to avoid
Discuss emotions vs. effective altruism
How to find your sizzle
Importance of relatability
Tenderizing your story
(C) 2016 wendy dyer fund development consultants
Get comfortable being uncomfortable –stink
trying something new than do nothing at all Stop shopping for shoes in a bakery Stay “Pleasantly Persistent” Think like I.E.! Or like W.D.! People are giving money away, anyway, might as
well be to you!
(C) 2016 wendy dyer fund development
consultants
…they want to
…it makes them happy – that warm glow
…they want to do good
…they are made aware
…they are inspired
…they are asked!
(C) 2016 wendy dyer fund development consultants
All we have is what we say
Whether on paper or in person
Gotta make it
(C) 2016 wendy dyer fund development consultants
Compelling
Chill on the stats
Focus on the one
Emotional
Relatable
Tender
(C) 2016 wendy dyer fund development
consultants
“If you show me the masses, I cannot act; if you show me the one, I can.”
“Looking at one person instead of many humanizes it.”
African famines
Pale Male – bird, personified
Statistics Play a Role but We Can’t Relate to Them.
(C) 2016 wendy dyer fund development consultants
(C) 2016 wendy dyer fund development consultants
P I T Y
(C) 2016 wendy dyer fund development consultants
What happens when you see something pitiful?
(C) 2016 wendy dyer fund development consultants
(C) 2016 wendy dyer fund development consultants
A N G E R
(C) 2016 wendy dyer fund development consultants
What happens when you see something that irritates you? What’s your natural reaction?
You laser in – it’s not that you’re enraged, but something is not right, right?
(C) 2016 wendy dyer fund development consultants
Is not a real word!
Has no geographic boundaries
World’s responses to natural and man made disasters
(C) 2016 wendy dyer fund development consultants
Nine year old Jamyla was lying on her mother’s bed doing homework when shots rang through the window, killing her and wounding her mother in the leg.
What do you relate to?
(C) 2016 wendy dyer fund development consultants
Nine year old Jamyla was lying on her mother’s bed when shots rang through the window, killing her and wounding her mother in the leg.
That you can you relate to?
(C) 2016 wendy dyer fund development consultants
Because we all remember doing homework (except me in micro and macro econ!)
(C) 2016 wendy dyer fund development consultants
(C) 2015 wendy dyer fund development consultants
A homeless Filipino boy broke hearts around the world in July when he was photographed studying on the sidewalk by the light of a McDonald’s restaurant.
(C) 2015 wendy dyer fund development consultants
A homeless Filipino boy broke hearts around the world in July when he was photographed studying on the sidewalk by the light of a restaurant.
(C) 2015 wendy dyer fund development consultants
Prove the pervasiveness of the problem with stats
Bring it down to “the one”
Help me relate to that person
Domestic Violence example – have to put it into context so I can see myself or someone I care about in that scenario
Share with me something tender
(C) 2016 wendy dyer fund development consultants
Imagery!
Don’t say the child is learning to read at grade level - how unmemorable is that!
What’s their favorite story?
And what is it about the story that so captivates them? Are some pages dog-eared?
(C) 2016 wendy dyer fund development consultants
Don’t say that during summer low-income children go hungry because they’re not at school and can’t get their main meals.
Make it real: some children spend their summer months foraging for food.
If I haven’t experienced hunger I cannot understand – you need to take me there.
(C) 2016 wendy dyer fund development
consultants
Hope
You can be a hopeful person and still not overuse hope!
WWBD? What would Boeing do?
We are in the business of compelling people into action – does hope compel?
No!
Health coach says it
Lacks action
Powerless
Try her exercise!
(C) 2016 wendy dyer fund development
consultants
Anticipate
Look forward to
Welcome
Trust
Have faith
Expect
Believe
Our words are all we have – impact our behaviors and donors – choose them wisely and make them sizzle!
(C) 2016 wendy dyer fund development consultants
Effective Altruism!
“Generosity for nerds”
Evidence and analysis to take actions that help others as much as possible
Accomplish the most good for the world
Urges givers to “divorce” generosity from emotion
So, if E.A. takes over, everything we just covered on emotion is bogus
(C) 2016 wendy dyer fund development
consultants
High profile people
Most effective charities make 1,000 times the impact of least effective charities
$1,000 to an ineffective charity = $1 to a good one
3% of donors use research in their decision
E.A. urges to avoid emotion, intuition or brand loyalty in decisions
E.A. advises not to donate to a cancer organization just because lost a relative (relatability)
NYT’s op ed piece by Jamil Zaki, refinethemind.com, Money for Good
(C) 2016 wendy dyer fund development consultants
No crystal ball for E.A.
With 40% pathetic donor retention we know donors switch around a lot
The world is getting smarter
What is the role of emotions moving forward?
“You have to grow and change all the time.
When you no longer have something new
To do or say, you disappear.”
Josephine Baker
(C) 2016 wendy dyer fund development consultants
Go get it started!
Wendy Dyer
www.wendydyer.com
314-303-3704
wendy@wendydyer.com
(C) 2016 wendy dyer fund development consultants
Questions?
https://bloomerang.co/resources
•Nonprofit Wrap-‐Up •Bloomerang TV •Bloomies
•Daily blog post •Weekly webinars •Downloadables
Our next free webinar »
Are You Good Enough for Me? A Different Way to Find Your Ideal Donor
Wednesday, May 4th – 1:00pm Eastern
Ellen Bristol and Linda Lysakowski, ACFRE
https://bloomerang.co/resources/webinars
Recommended