Digital Story Telling through Crowdfunding for NPOs

Digital Story Telling throughCrowdfunding

Crowd Funding

#Crowdfunding  is  Passion  Marke3ng  

@ideasandrew  

Source:  InvestNextDoor  Incorporated.  

#1  -­‐  Show  your  Passion  through  compelling  video  

1  Pitch.  2  Presenters.  3  Minutes.  4  Storyboard  scenes.  

5  PlaKorms.  

#2  –  Sell  the  Why,  How,  What  &  Who  We  are  ___________________  

We  want  to  Solve  a  PROBLEM    

We  need  Money  because  we  had  to  _____  

So  that  Life  can  becomes  beWer  

#2  –  Sell  the  Why,  How,  What  &  Who  Life  will  become  EASIER,  BETTER  and  FASTER  

This  is  how  we  do  it  by  _____________  

We  will  Solve  a  PROBLEM  together  with  your  $  

By  the  way,  we  are  ___________  

#3  -­‐  Assemble  your  A-­‐Team  

Roles:  Manager,  Mechanic,  Marketer  

Book:  Author,  Editor,  Publisher  

New  Product:  Founder,  Engineers,  Marke3ng  

Music:  Composer,  Performers,  Lyrics  

#4  –  Integrated  Media  Strategy  

Social  Media  Strategy  

Owned  Media  

Earned  Media  

Paid  Media  

Microsite  www.publicrela3ons247.com  

Pitch:  Story  for  Press;  Angle  for  Media  

Press  Release:  Write  like  a  Journalist  

Radio:  Prepare  the  Ques3ons;  not  Answers    

Drip  feed  informa3on:  Press  Alert  

Public  Rela3ons  Strategy  

Public  Rela3ons  Strategy  

TV/Radio   Press/Dailies/Magazines  

Integrated  Campaign  Strategy  

Owned  Media  

Earned  Media  

Paid  Media  

TV/Radio   Press/Dailies/Magazines  

$

#5  –  Nurture  your  Crowd  early  Backers  of  today  are  Ambassadors  of  

tomorrow  Be  Transparency  about  the  use  of  funds  

The  Crowd  will  fund  Solu3on;  not  Stupidity  

Amos  Yee  

#6  –  Build  the  Trac3on  for  fund-­‐raising  Early  

20%  Secured  

All  on  Day  1  

Devote  10%  of  fund  for  paid  media  

Tac3cs  to  Build  Trac3on  Early  Personalized  script  for  key  advocators  

Cross  Promote  on  different  Youtube  Channel  

Produce  a  list  of  keywords  for  bloggers  

Do  A/B  tes3ng  on  Facebook  ads  early  

#7  –  Create  Social  Proof  Supporters              :  

Backers                          :  

Advocators                  :  

Ambassadors          :  

#8  –  Every  reward  3er  gives  a  different  customer  experience  Have  no  more  than  7  3ers  of  rewards  

Offer  the  highest  3er  at  the  beginning  

Be  as  Unique  as  possible  

#9  –  Never  make  any  promise  you  can’t  keep  

Maximum  10  weeks  to  campaign  

Maximum  10  months  to  deliver  

State  an  alternate  use  of  the  funds  raised  

#10  –  Measure  your  success  from  Day  1  

Lowest  3  3ers  provide  70%  of  the  funds  Top  20%  of  crowd  provides  80%  of  fund  65%  of  fund  should  be  raised  by  midway  

1  team  member  should  have  CF  experience  

$

Promise  

Reason   Crowd  

Trac3on   Metrics  

A-­‐Team   Strategy  

Rewards  Social  Proof  

Passion  

Crowd  Funding  

No  Crowd.  No  Funding  

@ideasandrew  

Conclusion:  

The  right  3ming  is  NOW  for  crowdfunding  

When  the  execu3on  is  right,  the  fund  will  come  

Crowdfunding  enables  you  to  chase  the  rainbows  

Social  Media  can  only  help  in  the  campaigning,  the  rest  is  up  to  you.  

Companies

Expertise

Branding.  Entrepreneurship.  Social  Media.  Publicity  

Professional Affiliation

Adult Learning Network

Accolades

Spirit  of  Service  

Media & Publicity

@ideasandrew