Digital leadership is changing. Digital communications trends 2016 and beyond, seminar, 28 January...

Eva Appelbaum@evaapp

www.digitaltalentatwork.uk

Digital Leadership Trends

Digital Leaders & Digital leadership

Head of Digital

Product Social MediaDigital

Production etc

• Centre of Excellence

• Digital Channels

• Digital products

• Optimisation

• Operational efficiency

Digital Leaders

From Digital Channels…. .... To Transforming the organisation

but

• Difficult to do both

• Conflicting priorities

• Different competencies & skills

Digital Leaders

Head of Digital + Business Transformation Leaders ?

Digital (?)

Digital Fundraising

Digital Communications

Digital Marketing

Digital Channels

Digital Content

Digital Business Transformation

Digital Leadership = All leaders!

Leadership is changing

- Alvin Toffler

Empathy is required

….. All around!

Thank you

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

Seminar

28 January 2016

London

#charitydigital

Digital communications

trends for 2016 and

beyond

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