Chinese Book Retail Market

CNPIEC

• ChinaNationalPublicationsImport&Export(Group)

Corporation

• Thelargestpublicationimport&exportcompanyin

China,withover60%ofthemarketshare.

• OrganizeroftheBeijingInternationalBookFair

BIBF• BeijingInternationalBookFair

• Startedin1986

• ThelargesttradebookfairinAsia

CONTENTS

01/ Introduction

02/ Retail Market

03/ E-book Market

04/ What Sells

05/ BIBF

ChineseBookRetailMarket2014

198,000newbookspublishedin2014

Totalretailbooksalesexceeded50billion

Yuan

Physicalstoresandonlinestoresbothgrew

Retailmarketendedatwo-year-decline,

archieved10%growthYour company name Jul 19, 2014

ChineseBookRetailMarket2014

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ChineseBookRetailMarket2014PhysicalStores

1.3milliontitlessoldthroughphysicalstores

StrongestgrowthhappenedinBeijing,

Shanghai,Guangzhou,andShenzhen

Privatelyownedbookstoreshadtotalsales

growthexceeding1%in2014

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Sales

SalesbyCategory

PhysicalStores

Sales

SalesbyCategory

PhysicalStores

Sales

SalesbyCategory

OnlineStores

ChineseBookRetailMarket2014OnlineStores

1.2milliontitlessoldthroughonlinestores1

Salesrevenueamountedto20billionYuan

Continuedgrowthsince2010

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Sales

SalesbyCategory

OnlineStores

ChineseBookRetailMarket2014OnlineStores—TheBigThree

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ChineseE-bookMarket2014

Combinedrevenuefrome-books,online

periodicals,anddigitalnewspaperswas1

billionUSD.

Between2006and2013,revenueannual

averageincrease78%.

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50.1%ofChinesereaderspreferreadingin

digitalformat

53%ofChinesepeoplebornafter1990are

activereaders

ChineseE-bookMarket2014Platforms

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ChineseE-bookMarket2014Platforms

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ChineseE-bookMarket2014Platforms

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Over15millionusers

Userspendsover50minutesperday

Over200,000e-booktitlesavailable

Sold66millionbooksin2014,20%oftotal

booksales

ChineseE-bookMarket2014Platforms

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CNPIEC’se-bookplatform

Largeste-bookplatformforChinese

institutionalusers

over1milliontitles,8000digital

periodicals,5millionfulltextarticles

WhatSellsinChina?

Jul 19, 2014

Biographies

Bestsellers

AwardwinnersandFamousauthors

Newtechnicaldevelopments

WhatSellsinChina?

Jul 19, 2014

6 million copies 1 million copies 2 million copies

CopyrightProtectioninChina

Jul 19, 2014

Irdeto’s Global Heat Map of Piracy

ChinajoinedWIPOin1980

Morechannelsavailablechangesbuyinghabit

Digitalpublishingplatformcompeteson

content

Rightsprotectionimproveddrasticallyacross

theboard.

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CopyrightProtectioninChina

Sothemarketisgreat,whereshouldyoustart?

BeijingInternationalBookFairtheBIBFDifference

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CNPIECastheorganizerofthefair

BIBFpurchasesexhibitors’books

CNPIECoffersPrintonDemandservice

forexhibitors’booksandcatalogues

BeijingInternationalBookFair2015Data

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BeijingInternationalBookFairWhoisexhibiting?

Chinesepublishers

InternationalPublishers

BookImporters

Printingcompanies

Distributors

Onlineretailers&Digitalsolutions

BeijingInternationalBookFairWhoisexhibiting?

Chinesepublishers

InternationalPublishers

BookImporters

Printingcompanies

Distributors

Onlineretailers&Digitalsolutions

BeijingInternationalBookFairWhoisexhibiting?

BeijingInternationalBookFairWhoisexhibiting?

BeijingInternationalBookFairWhocanyoumeet?

Priviatepublishingsector

Authors

Librarybuyers

Translators

Readingpromoters

BeijingInternationalBookFair2015ataGlance

BeijingInternationalBookFair2015ataGlance

Book Sales & Library Distribution

Children's & Education

International Publishers

Chinese Publishing Groups

Country of Honor, Digital, and themed exhibitions

BeijingInternationalBookFair2016ataGlance

Book Sales & Library Distribution

Children's & Education

International Publishers

Chinese Publishing Groups

Country of Honor, Digital, and themed exhibitions

Lifestyle books

BeijingInternationalBookFair2015Highlights

Children's & Education

Newlyadded14,000-square-meterarea

SeparateChineseChildren’spublishersstand

1,000rightsagreementssigned

1,500-square-meterPictureBookExhibition

BeijingInternationalBookFair2015Highlights

RightsManagers’Salon

10+10Roundtables

InternationalPublishers’Forum

InternationalDigitalPublishingForum

InternationalChildren’sPublishers’Forum

BeijingInternationalBookFair2015Highlights

BeijingInternationalBookFairExhibitOptions

Rawspace

Packagedstand

Rightstables

Countryorganizedcollectives

BeijingInternationalBookFairExhibitOptions

BeijingInternationalBookFairExhibitOptions—CountryCollective

Exhibitwithease

Governmentfunding

Betterfoottraffic

BeijingInternationalBookFairGatewaytotheChineseMarket

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Thankyou!OurStandNumberH6.0D98

SeeyouinBeijing?