Catalyst - Year one report

18 organisations

£55 million(ACE, HLF, DCMS)

with £30.5 from ACE

£7 million(ACE)

173 organisations

62 consortia benefitting 217 organisations

£30 million(ACE)

building fund-

raising capacity

capacity

building and

match funding

endowm

ents

The Catalyst Scheme ACE grant recipients

18 organisations

£55 million(ACE, HLF, DCMS)

with £30.5 from ACE

£7 million(ACE)

173 organisations

62 consortia benefitting 217 organisations

£30 million(ACE)

building fund-

raising capacity

capacity

building and

match funding

endowm

ents

The Catalyst Scheme ACE grant recipients

Inputs Activities and outputs Intermediate outcomes Short term financial outcomes Medium to long term outcomes

A range of tools & approaches to improve

fundraising are used

Organisations develop greater fundraising capacity &

expertise

Organisations diversify their revenue streams Organisations are more financially resilient

Organisations… …access fundraising expertise new to the

organisation

Outputs

- Hire consultants (to deliver fundraising training,

marcomms & wealth screening) Changes to organisational mission, structures & processes are made

- Employ new fundraising/development staff Organisations...

- Re-define or clarify their overall mission and vision as a result

…upskill existing staff in fundraising - Devolve authority for fundraising across depts

Outputs - Work more collaboratively x-department

Money (£) - Invest in training courses in fundraising - Review & re-structure their Board to enhance their fundraising

- Board members become stronger advocates in fundraising Revenue from private giving is increased

Revenue from private giving is more predictable

and sustainedAdvice &

support …undertake strategic business planning focused

upon a new approach to fundraising - Recalibrate the risks associated with investing in fundraising - New sources of private giving are realised

- Long term planning for fundraising, linked to

programming, is routine

Outputs

- Targeted match funding is secured - Private giving instigated by organisations' Board

members is increased

- Revise overall Business/Forward Plan Fundraising strategy is improved - The drop-off rate of donors is reduced

- Fundraising strategies, tools and approaches are more developed

& effective

- The proportion of total revenues accounted for by private

giving is increased

…communicate the new approach to fundraising - Organisations' confidence in asking is increased

Outputs - Organisations' understanding of donors' motivations is enhanced

- Hold internal meetings & develop internal comms

material - Organisations become more pro active in fundraising

- Communicate the fundraising strategy externally - New donors are identified & approached

- The 'ask' to existing donors is revised & refreshed

…pilot fundraising methods & tools new to the

organisation - Organisations are more empowered in the negotiation process

Outputs - Organisations get better at relationship management of donors

- Develop events, campaigns & membership

schemes

- Invest in ICT infrastructure to improve fundraising

…collaborate to joint market the offer to donors

Outputs

- deliver events & marcomms material to promote

the joint offer

- Organisations commit to resourcing fundraising

activities beyond Catalyst

- Artform

- Building or non-building based

Context Organisations' characteristics are likely to influence outcomes and what activities work best in which context

- Size

- Location

6% 6% 8% 8% 9% 9%

13% 14%

26%

6% 5%

7%

10%

13%

9% 10%

12%

28%

Survey

Programme

,

978-0-7287-1552-3