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“Two worlds, one planet”Business and NGO collaboration
Presented by Susan Roxas, Director, Marketing and Corporate RelationsWWF Greater MekongNov. 24, 2014
26 November, 2014 - 2
Agenda• Addressing increasing complexity • Why collaborate and what risks?• How we collaborate
120 km of the Yangtze seriously affected
Had an effect on: • Shipping / transportation • Energy production (hydro power)
• Agriculture • Businesses in the watershed / delta
Global supply chains can have serious local impacts: water scarcity in Yangtze
Why Collaborate? “Two worlds, one planet”
Why Business works with NGOs*• Subject Matter Expertise• Gain credibility• Track emerging issues• Community Relations• Good Corporate Citizenship• Cause-related marketing• Large INGOs have influence
and the power to convene major players
Manage risk, strengthen investor relations, demonstrate sound
management
Manage risk, strengthen investor relations, demonstrate sound
management
*Top reasons Business works with NGOs, 2014 Green Biz NGO Report
Why NGOs work with Business• Significant corporate resources
and reach has immense impact on natural capital
• Industry has a key role in shaping the future and is primed to lead on change and innovative solutions
• Need integrated approaches to systemic problems
• Collective action can Influence governments; transform sectors
• Funding/ project support
Deliver social and environmental sustainability impact at scale
Deliver social and environmental sustainability impact at scale
NGOsNGOs
The risks of working togetherCorporate perspective• NGO as watch dogs, critical
friends• Need to be transparent and
thus, accountable• NGOs don’t understand
corporate thinking, language and culture
• What returns on investment?
NGO perspective • Brand/reputational risk• Lack of corporate transparency• Greenwash• Scale of sustainability
measures and level of commitment?
• Profits above planet and people?
• Roles are not clear - Partners, consultants, beneficiaries?
26 November, 2014 - 7
GovernmentGovernment
BusinessBusiness
Common GoalsShared value
PO Reps meeting . Nov 10
Areas of collaboration….
1. Transformation and Innovation
• Climate and Energy• Sustainable Production• Water Stewardship• Financial Flows
2 Product-related collaboration, joint communications: Engage Hearts and Minds
3. Conservation project support and funding
Market Pull
Market Tipping Points
Scalable New Ideas
Our Ability to Deliver Conservation
Staff Outreach, Business EducationConsumer Outreach
Environmental Profit & Loss Results as at December 31, 2010
Profit 0 Positive impact on the environment
Loss EUR Millions -145 Negative environmental impacts
Water use -47 77.5 cubic metresGhGs -47 717.5 tonnes C02e
(‘000)Land Use -37 107.8 hectaresOther air pollution -11 6.6 tonnes (‘000)Waste - 3 42.3 tonnes (‘000)
Net Profit -145
Supply Chain Share of Impacts
Tier 4: Raw material sourcing and production
Tier 3: Processing: leather tanning, transport of materials
Tier 2: Outsourcing: Material cutting, transport of materials
Tier 1: Manufacturing
PUMA Operations: Sales and distribution, travel and transport
15%
85%
PUMA Operations
6%EUR 8m
Manufacturing9%
EUR 13m
Outsourcing10%
EUR 14m
Processing19%
EUR 27m
Raw Materials57%
EUR 83m
Bilateral partnerships Assist FIs to better integrate ESG factors in their business models
Sector level - Facilitate / support industry
platforms for best practices sharing; - Support development of industry
standards- Use as a platform to disseminate
research
Regulators / Central banks Civil society advisor for sustainabilityregulations in the Finance Sector
CampaignsBreak the barriers / Speed up change
Engage, Inform, Influence
Strategic Philanthropy: Project Support IKEA and WWF (into the 4th phase)
• WWF works with local communities and companies to sustainably source rattan in the Bolikhamsay, Xekong and Salayan provinces
• Products are now exported to Switzerland, boosting household incomes in the areas.
26 November, 2014 - 16
WWF Partnership Activities Criteria
• Impacts WWF’s priority landscape or species intervention areas, or contributes significantly to raising awareness,
• Adds value to the project and contributes to project’s objectives,
• Delivers a meaningful learning experience for the participants and aligns with corporate CSR objectives,
• There is ownership and commitment to a sustainable outcome,
• Costs are fully recovered by the project.
WWF/TCCC engagement, Chi River Basin Management, Partnership on Water Stewardship
Tiger Conservation Outreach and Protection activities, Kuiburi 2012-2013
• Students counting langurs in Khao Jow village. These counts will occur each week at 3-5 locations simultaneously, resulting in a database of leaf monkey distribution and abundance.
• Students map distribution of langurs after each weekly survey.
Aggregate ES Values Over 25 Years
There is a potential difference of $40 Billion between a conservation and sustainable development and short term extraction approach
Ecosystem Services Values - Greater Mekong
Investing in Natural Capital in the GMS1-2 December 2011 - Hanoi
Living Planet Report 2014
Everything is connected, together possibleEcosystems sustain societies that create economies
26 November, 2014
Thank youwww.panda.orgenrico.cordeddu@wwfgreatermekong.orgIan.lacey@wwfgreatermekong.org
© 2010, WWF. All photographs used in this presentation are copyright protected and courtesy of the WWF-Canon Global Photo Network and the respective photographers.
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