Beyond the pdf engaging citizens with rich web content

Beyond the PDF:Engaging Citizens with Rich Web Content

Kurt VoelkerVice President, SolutionsForum One@kvoelkerkvoelker@forumone.com

You are in the business of informing citizens.

You are in the business of serving citizens.

You are in the business of engaging citizens.

In today’s digital world,attention is scarce.

What are we doing to gain and retain it?

1. Beyond the PDF Examples

2. Tools and Approaches to Get There

3. Questions & Discussion

Our morning together

Mobile has changed user’s expectations

Accessibility matters.

Data matters.

Turns out, people read long stuff, even online.

5 min46 sec

3 min40 sec1 min

48 sec

How Long Do Visitors Spend on Longform Content Online?

Regular Web Page Blog Post Full Text Report

One of Forum One’s influential think tank clients has been publishing its Policy Briefs in full text online (as opposed to PDF) for the past year. The policy briefs are between 1,000 and 21,000 words in length. Site visitors spend more than 3x the time on those reports than they do regular web pages.

Site visitors spend more than 3x the time on Full Text Reports

SOURCE: Google Analytics for a single Forum One think tank client website, Jan 22 2015- Feb 23, 2016.

Make Print the By-Product

If you are starting with Print as your end, you will miss the capabilities of Digital.

● Rich Imagery● Interactive Data● Downloadable Data● Video● Maps● More...

A better way to engage your

citizens, businesses, and partners online

HighOne Flagship Reading

Experience

MediumA Couple Noteworthy

Reports

LowThe Majority of Your

Publications

DIGITAL-FIRST PUBLISHINGLEVELS OF EFFORT

Is The Landing Page Dead?

List > Landing > Report

List > Read Report

Online, Full Text Is Read More than PDFs

520%

7x MORE4x MORE

NEWSLETTERSIGNUPS

TWEETS ANDFACEBOOK LIKES

Inline Data:Sharable, Downloadable, Interactive

How? Under the Hood.

1. One off, “hand crafted”

2. Stand alone, Third Party Tools

3. Integrated with CMS

One-off, Hand-crafted

HTML5CSS3

JavascriptStatic Publishing

Javascript Frameworks and Tools

Client-side Frameworks Data, Charting, Interaction Publishing/Deployment

Easy to use Stand Alone Publishing:Atavist.com

Easy to Use Stand Alone Publishing:Medium.com

“We got a visually-stunning, fully-responsive website. And we got it up and running using zero web development resources, and in less

than a week from setup to launch.”

http://www.comnetwork.org/2015/10/endofthepdf/

Stand Alone: The Downsides

Not Easily Discoverable on Your Site...in search

… as related content… as promoted content

Assets not re-usable

CMS Integrated: Wordpress

● Wordpress

● TablePress

● Visualizer

● Highcharts

● Google Analytics

Under the Hood

● Wordpress

● TablePress

● Visualizer

● Highcharts

● Google Analytics

Under the Hood

CMS Integrated: Drupal

Data Managed Like Content

Data Managed Like Content

Consistent Data Charts, Graphs, & Light Interactives

https://github.com/Quartz/Chartbuilder

How?Evolve your processes.

1. Identify the Right Content to Start

2. Create the Online Template

3. Augment Existing Publishing Process

3 Steps to Embrace Digital Publishing

You are in the business of engaging citizens.

Increase your engagement with rich

digital publishing.

THANKS!

Kurt VoelkerVice President, SolutionsForum One@kvoelker