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KaBOOM! and ideas42 have teamed up in an innovative partnership to applying the groundbreaking principles of behavioral economics to the play deficit, to ensure that we create scalable solutions that provide all children, but particularly the 16 million children living in poverty, the playful childhood that is essential to creating successful adults.
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Behavioral EconomicsProviding Play to All Children
Homo economicus
ChoicePerfect Information
Rational ThoughtBest OutcomeAction
Ways of Thinking
System 1• Automatic and quick• Approach/avoid • like/dislike
System 2• Effortful mental activities• agency, choice, and
concentration
System 1
Impression Intuition Intention
System 2
Beliefs Actions
Choice
Scarcity
BandwidthCognitive Capacity
Executive Control
Worse Decision Making
What does all this have to do with play?
Re-Envisioning Public Spaces
Repurposing Dead Time
Integrating Digital Cues
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