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This presentation will equip you with the skills to take your video productions to the next level. Learn the elements of telling a great story through video and the top mistakes most people make when making videos. This workshop will take you through the process of composing great shots, recording good audio, and editing your video quickly and professionally.
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2014 NAGW Video Boot
CampJake Sturgis, APR
Capture Video
My BackgroundTelevision news producer at KBJR in Duluth, MN
Hopkins Public Schools, 2002-2005
Minnetonka Public Schools, 2005-2014
Capture Video, LLC
#2 Search Engine• 100 hours of video are uploaded to YouTube every minute• According to Nielsen, YouTube reaches more US adults ages
18-34 than any cable network• Mobile makes up almost 40% of YouTube's global watch time
The Power of Video
Text“My son just took his
first steps!”
Photo
12 Tips to Instantly Create Better Videos(And you probably already have the gear to do it!)
Pre-Production of your Video
1. Have a Plan
Planning Your Video
What is your goal?
Who is your audience?
What are your key messages?
Who are your spokespeople?
Do you need a script?
What are the shots you need to get?
How long do you want the video to be?
Planning Your Video
Who is shooting the video?
Who is editing the video?
Who is scheduling?
Do we need media release forms?
What’s the timeline to get it done?
How will it be distributed?
Can it be used in multiple ways?
2. Know Your Key Messages
Production of your Video
3. Keep it Steady
4. Love the Landscape
5. Forget the Zoom
6. Audio and Video are Married
7. Tap it in
Auto Iris Tapped Settings
8. Don’t Just Stand There
Post-Production of your Video
9. Keep it Short
10. Make them Blink
11. Sweeten the Audio
12. Use Graphics
Common Gov’t Video Blunders
No key messaging developed
Trying to force something into a “video story”
Videos are too long
Contain too many date/time references
Poor video quality (no tripod, quick zooms)
Poor audio quality (no external microphone)
Too much “talking head”
Tell a Story
Stories need a beginning, middle and end. They need characters, conflict and surprises.
Most importantly, they need to move forward and reward the viewer along the way.
These elements, regardless of their format, can turn any medium into a powerful story.
Tell a Story
Shooting Your Video
Shot CompositionRule of ThirdsTalk SpaceHead RoomLead RoomCamera Angles (High, low, eye-level)Balanced frame
Shooting Your Video
Shot Sequences help tell stories
Tight, Medium, Wide Shots
Match on action
Look for the action
Tip: Hold shots for 10 seconds
Shooting Your Video
You are shooting for the edit It’s like making sausage
Shooting Your Video
More Jargon:
Pan (side to side camera movement)
Tilt (up and down camera movement)
Zoom (in and out camera movement)
Iris (opening to let light into camera)
White Balance (adjusting colors)
Conducting Interviews
Be aware of your background
Try and avoid recording in an administrator’s office
Use a microphone and tripod
Check your focus, audio levels, etc.
Have them repeat your question
Don’t give any verbal cues
Tips for Interviews
The people closest to the story, should tell the story
Find a good place for the interview
Avoid interviews in administrators offices at all costs
Have them repeat your question in the answer
Use non-verbal cues during responses
Lighting Tips
More light, the better
Don’t shoot interviews near windows
Stabilization Techniques
Use a tripod whenever possible
Find places you can balance off of
Create a human tripod
Getting Great Audio
Good audio is essential for video
Find a microphone
Be aware of your surroundings
Lavaliere Microphone
Lavaliere Microphone
Hand-held Microphone
Shotgun Microphone
Camera Microphone
iPad Microphones
iPad Microphone Adaptors
Shooting Video on an iPad
Editing Takes Time
My averages:10 minutes of
raw footage = ONE minute edited
1-3 hours of editing for ONE edited minute
Music and Graphics
www.VideoBlocks.com
www.Pond5.com
www.DigitalJuice.com
http://www.youtube.com/audiolibrary
www.FreePlayMusic.com
Video Delivery
WebYour City WebsiteVideo Sharing Site (YouTube, Vimeo)Social Networking Site (Facebook, Instagram)Video Hosting Site (Granicus, SchoolTube, Wistia)
Public Access Cable TV
CDs and DVDs
Search Engine Optimization
Upload your video to a prominent platform (YouTube, Vimeo, etc.)
Use the right words in your video tags and descriptions, don’t abbreviate
Use informational words in your title, tags and script (How to…, History of…)
Make great videos
Finding the Right Keywords
Looking at Analytics
Looking at Analytics
Link Time to YouTube Video
Take your YouTube URL:http://www.youtube.com/watch?v=2MGaKwiNtuI
Link to 1 minute and 8 seconds into the videoAdd #t=01m08s to end of the URL
http://www.youtube.com/watch?v=2MGaKwiNtuI#t=01m08s
My Contact Info
Jake Sturgis, Capture Videowww.CaptureVideo.com
jake@capturevideo.com
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