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Amit Kumar Das@Amit Das_2030
The Wonderful World of Disney Foodservice What other Quick Service Restaurants can learn from Disney
Magic never seems to die
at Walt Disney Parks
and Resorts
Thousands of behind-the-scenes
employees are responsible
for creating that Magic in the fantasy land
Disney by the NumbersA look at the foodservice operation powering Walt Disney Parks and Resorts• 365 quick-service restaurants• More than 18,455 different food items available• 81 million meals served annually, including 57 million quick-service meals• 20,000 food and beverage cast membersSource: Walt Disney Parks and Resorts
An operation that would be the
35th largest restaurant company in the
world by sales
The parks welcome nearly
35 Million visitors
annually
Like the restaurant industry, Disney is racing to keep up with
consumers’ evolving food demands and expectations for healthier and more premium
menu items
Guests treat a
meal as a dining experience that is as much a part of their vacation
fantasy
Disney employs 290 chefs who are responsible for researching,
designing, testing, and ultimately rolling out
new menu items
Chefs visit international cities for inspiration, and hold consumer
insight groups to develop new menu items—the same trends
that are forcing quick-service operators to reevaluate their
own menus
Disney, is looking at ways to
incorporate customization
into its own concepts
Disney’s food operations is a great case study on
menu items, quality standardsand
preparation time for the Quick Service Restaurants
The Disney parks are investing in upgrades to service structure and storytelling engagement to create an experience that children and their families won’t soon forget
Disney is blurring the lines between quick service, fast casual, and table service to create more opportunities for
families to dine where they want to dine and when they want to dine
Be Our Guest is an example of Disney’s extensive work to balance
restaurant-industry trends with the magical sort of storytelling that
Disney isfamous for
Story of a restaurant is about the ambience, the structure, and the
storyline that comes with the service
Meals are ordered via touchscreen kiosks in a lobby area and guests are given a “rose” with
the NextGen technology that is tapped at the kiosk and then carried to the table. Servers
deliver your food by finding your rose
Recent $1 billion, Disney-wide development,
MyMagicPlus, takes dining at the parks to a whole new
level
Guests who sign up receive a MagicBand ahead of their trip, a
bracelet that connects via radio to sensors all over the park,
delivering information on the guest’s purchases and preferences
Like quick-service industry, Disney has made
health and nutrition a major focal point in its menu
development efforts
Mickey Check, an icon that signals on menuboards which food items meet Disney’s
nutritional guidelines
Disney chefs have successfully found ways to
incorporate stealth health, making many items
that are both healthy and seemingly indulgent
Disney’s allergen-friendly menu gives more selections to visitors. It has expanded to 117 of the total restaurants. It’s an impressive
feat of innovation for an amusement park
Disney’s food operation is much more
immersive and entwined with the storytelling.
Quick Service Restaurants can learn
a lot from Disney.
Amit Kumar Das@Amit Das_2030
Thank You
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