View
26
Download
0
Category
Preview:
Citation preview
Dr. Vijayender Nalla
Founder and Content Director
Innovative Business Models in Horticulture
@rvjvijayender
Learning solutions @ Agribusiness Academy• 28 Products on the catalogue
– 6 Action Learning Projects (ALP’s)– 6 Webinars – 9 Micro-courses– 7 Seminar recordings
• Each month 5-8 new products will be added to the catalogue
You will get instant access to all the 28 existing and all upcoming productswith your subscription
Agribusiness Academy - Learning Loop model
What is an Action Learning project (ALP)Through ALP’s learners can sharpen their ability to apply their learning in a specific context of a1. Business opportunity execution case2. A business dilemma3. A business best practice4. A business challenge5. Knowledge booster scenario case
What to expect from this webinar?• Critical components of the business model• Applying the components of the business model
to:–Looije Tomaten (Netherlands)–Lufa Farms (Canada)–SunMoon Food (Singapore)–Vitasnack/Natural crunch (Spain)–HomeVeg (Tanzania)
Critical components of a Business model
How to design each of the business model components?
Covering all the critical elements for creating & delivering differentiated value
Case study - Honingtomaten®
Journey of Looije Tomaten (Honingtomaten®)
1946
• Tomato growing company established
1972
• Mr. Jos Looije took over the leadership
2007
• Honingtomaten was born
2013
• Voted as the best tomato
Honingtomaten – Competitive differentiatorsTomato Snacking was an unmet need in 2007
Production and logistics delivering consistent tasteare true differentiators Presentation and
consistent pricing
Honingtomaten – Distribution strategy
Specialised fruit and vegetable grocers
Food service (Gourmet chefs)
Honingtomaten – Committed Partnerships
Honingtomaten® - Sustainability elements
Food waste reduction initiative
Let people enjoy a healthy life
Case study – Lufa Farms
Producer, aggregator and retailer of Fresh Organic products
Lufa Farms – Competitive differentiatorsNovel Production
Fresh portfolio of locally Grown produce
Novel Distribution
Lufa Farms– Distribution strategy
Direct-to-consumer
Lufa Farms – Committed Partners
Local Producers
Lufa Farms – Sustainability Elements
Case study – SunMoon Foods
Aggregator, distributor and retailer of Fresh and processed fruit and vegetable products
SunMoon – Competitive differentiators
Chain wide quality monitoring and control
Product range
SunMoon– Distribution strategy
Extensive coverage
11000 Sale points globally
SunMoon– Committed Suppliers
Global committed supply partnerships
SunMoon– Sustainability
Fresh to processed product range minimises food waste foot print
Case study – Vitasnack/Natural Crunch
Processor of fruit and vegetablesnacks and ingredients
Vitasnack– Competitive differentiators
Extensive product range
Bite and taste
Vitasnack– Distribution strategy
Extensively distributed on-line
Vitasnack– Committed Suppliers
A perfect blend of local and international suppliers
Vitasnack – Sustainability
Reduction of food waste Better health to consumers
HomeVeg – Tanzania
Producer, Aggregator and exporter of freshvegetable products
HomeVeg – Competitive differentiators
Close and regular contact with farmers Effective control of quality
Organising training to farmers
HomeVeg– Tanzania
Vegetable traders and wholesalers in the UK, Netherlandsand Belgium
Homeveg – Committed Supply base
A supply base of 1750 small holder suppliers
HomeVeg – Sustainability
Small Holder Farmer inclusion to global markets
1. Delivering differentiated value to one/more segment/s of customers is critical for business success
2. Distribution strategy should be aligned with the value proposition & target consumer segments
3. Chain commitment is critical for continuous innovation, differentiation and long-term competitive advantage
4. Address sustainability elements that are integral part of the value proposition
In essence: Successful businesses have these 4 critical business components covered
Key Insights
Recommended