Golden Coast Mead Summer 2014 Update

Golden Coast Mead

Summer 2014 Update

2005

Three Friends unlock the magic of

quality mead for the first time

January 2010

We decide that making mead is what we

want to do with the our lives

September 2010:

We lease space, equipment from

a local winery to get started

2010-2011

They teach us the science behind fermentation, we get lots and lots of production data

June 2011: Our first product is bottled!

• 3 months fermentation

• 3 months aging

• 12.5% alcohol

• Retails for $19.99

• We sell it mostly to our friends and family

2011-2012

We sell our mead to local bottle shops and restaurants.

It’s a cult hit. We’re not really making any money.

May 2012: Our community gives us $20,471

We are forever grateful. We can’t let them down.

Summer 2012: We outgrow our winery partner

We make mead in a bonded winery operating out of a farmhouse while we find a new home of our own

September 2012

Our new facility is legal but we have a lot of

work to do before we can produce there.

Spring 2013

Construction takes forever and is super aggravating

Summer 2013

The facility is up and running!

Maurey Fletcher joins the team as mead maker

September 2013: Bottle our first batches in our new facility

• 4-6 week fermentation

• Beer-style bottles

• California Oak

• Orange Blossom

2013: Raise $100,000 in royalty loans, pivot marketing

• Our mead is a member of the craft beverage community. Find us on the shelf next to premium beers.

• 6 Whole Foods carry all GCM products

October 2013

Front Page of Union Tribune Print Edition

March 2014

USA Today Profile

April 2014

Sales jump to consistently higher level.

We sell more in 6 months than 2.5 years prior.

May 2014: We sign a contract

with Statewide Beverage, a

Southern California distributor

Contractually-obligated quotas will increase our company’s sales 1100% by March 2016

2014

Over the next three years, we will expand distribution to cover both coasts

2015 2016

• Major Effort in Southern California

• 1 Additional Market (NYC/NJ Most Likely)

• Major Effort in Northern California

• 3 Additional Markets (PA, DE, DMV)

• Major Effort In Pacific Northwest, Colorado

• 3 Additional Markets (SC, NC, CT)

Major effort markets include a full-time territory sales manager Additional markets will rely on distributor sales personnel

We have a lot going for us

Locally-Produced Gourmet

Quickly growing $5B industry

1) American Mead Makers Association (AMMA) 2013 American Mead Maker

Mead

Mead sales increased 130% in 2013

68 American mead producers in 2009 to 194 in 2013

Gluten Free

$10.5B market expected to rise to $15.6B by 2016

Case Study: Mead is Analogous to US Cider Industry 2008

Reasons for Growth

• Consumer Tastes: Young consumers (21-29) are more adventurous and demanding of new flavors and experiences

• Health Concerns: Gluten free movement is gaining momentum

Market Reaction

• Anheuser-Busch InBev is launching a Stella Artois branded cider called “Cidre”

• C&C Group acquired Vermont Hard Cider ($305M 2012)

• MillerCoors acquired Crispin (2012 for undisclosed figure)

• Heineken acquired Strongbow (2012 for undisclosed figure)

Alternative beverages are no longer novelty items

and offer strong growth potentialConclusion:

Golden Coast Mead is more than its revenue.

Our fans are our family.

We’ve come a long way

It’s the most exciting time in our company’s history.

Will you be a part of it?