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Can locally-grown help us be healthier? A look at the health of Oklahomans and Oklahoma farms.
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Healthy Food, Farms and Families in Oklahoma
Community Foods Project
Kerr Center and the Oklahoma Food Policy Council
Explore potential of “local foods”
Open new markets for farmers
Make locally-grown available to more Oklahomans
Community Foods Grant: 2005-2007
Farm-to-school
Watchword: Health
How healthy is our food system in Oklahoma?
How healthy are our farms: profitable, sustainable?
How healthy are our families: are they eating healthy food?
Research on
agricultural production, food processing and local markets
combined with
nutrition, health, hunger, food deserts
A snapshot of Oklahoma’s “food system”
Gate-to- plate
Field-to-fork
2007: Oklahoma Centennial
A time for reflection
where we have been & where we want to go
O klahoma
O besity
Are we eating healthy diets?
2014 S TATE OF T HE S TATE’S HEALTH OSDH
Obesity
Oklahoma has the sixth highest rate of obesity in the nation
STATE OF THE STATE'S HEALTH 2014 OSDH
Obesity
Dramatically increases risk of cardiovascular disease
Rated third worst in nation: deaths from cardiovascular disease (2013)
2014 S TATE OF T HE S TATE’S HEALTH OSDH
Heart Disease: Deaths per 100,000
2007 2012
Minnesota (best)
129.8 119.4
Oklahoma 242.1 235.2
4,060 fewer deaths per year MORE of your friends and neighbors: Alive!
Health problems related to obesity
Obesity raises the risk of getting diabetes by as much as five times
Between 1994 and 2003, rates of diabetes doubled in OK
Since 2003, rate has nearly doubled again to about 12% of population
http://cdnfiles.americashealthrankings.org/SiteFiles/StateProfiles/Oklahoma-Health-Profile-2013.pdf
Obesity-poverty connection
Highest rates of obesity among the poorest Americans
Poverty and food insecurity associated with lower quality diets: High sugar and fat Low fruit and vegetable consumption
Eating more
whole grains legumes fruits and vegetables
STATE OF THE STATE'S HEALTH OSDH
Can Save Your Life!
O K LAHOMA
K ITCHEN
Do we know how to eat?
Food Illiteracy: Years to develop
Most people now more than one generation away from the farm
Schools no longer teach home economics or have school gardens
Most families do not have gardens
Eating 5 or More in OK
Adults: Only 15% eat 5 or more a day (worst in nation)
Seniors: less than 25% (next to last in nation)
2014 S TATE OF T HE S TATE’S HEALTH OSDH
Not eating our fruits
Oklahoma ranks 50th for fruit consumption nationally.
Half of adults in Oklahoma do not eat even one piece of fruit each day.
The percent of adults who ate fruit increased with education and income.
Fruits grown in OK:Strawberries Blackberries Peaches PearsApplesPersimmonsMulberries BlueberriesGrapes
2014 S TATE OF T HE S TATE’S HEALTH OSDH
Not eating our vegetables
Oklahoma ranks 44th for vegetable consumption nationally.
1 in 4 adults did not eat at least one vegetable every day.
More than half of men in Oklahoma did not eat at least one vegetable every day.
Garden Vegetables in OK
SPRING-SUMMER
Asparagus Peas Radish Broccoli Cauliflower Lettuce Spinach Chard CollardsPotatoes
SUMMER-FALL Green beans Tomatoes Squash Black eyed peas Okra Sweet corn Sweet potatoes Bell and hot
Peppers CantaloupesWatermelon
Nutrients for Health: OK coming up short
Vitamin
C A Mag. E Fiber
< RDA 53% 60% 72% 88% 91%
Strawberry
Sweetpotatoes
Spinach
Peanuts
Whole wheat flour
Bell pepper
Cantaloupe
Okra Turnip greens
Blackberry
Daily Oklahoman, Auguest 7, 2014
Food Literacy
“A lot of people that live here don’t even know how to prepare fresh food; they’re used to opening a can of ravioli and calling it good.”
Paulette Alexander, Valley Brook
What skills do we need?
How to plan
How to shop
How to cook
How to grow food
OK L AHOMA
L ocally grown
Can we “eat local?”
“You take peaches shipped green from California. They’re just not good. That’s a fact.”– Steve Upson
Why do we choose to eat what we do?
1. Taste2. Cost3. Nutrition4. Convenience5. Weight Control
Eat Fresh for FlavorFarm-fresh tastes best
We Can Grow It
From A-Z, Asparagus to Zucchini
% Fruits/Veg. Imported into OK
Asparagus 99.2 Tomatoes 98.2Peaches 81.2Squash 77.6Strawberries92.2
# Oklahoma Farms Producing:
1939 1950 2002
Pears 29,231 2,975 152
Tomato 5,435 966 271
Watermelon
5,284 1092 311
OKL A HOMA
A ffordable
Is healthy food affordable?
Households
2011-12 Food Insecurity
High Insecurity
Oklahoma 15.3% 6.6%
United States
14.7 5.6
Food Insecurity means you
Run out of food and money for food
Skip mealsFeed children unbalanced diets
Rely on a few kinds of cheap foods
What do people eat?
High energy: fill me up
High in sugar and/or fat: sodas, chips, pizza, cake
Low nutrition
Convenient
Low price
Do we have a choice?
McDonald’s: Fast Food
Big Mac : $3.99Large French Fries: $2.40Fruit & Yoghurt parfait: $1Three cookies: $1Large soft drink: $1.49
Total: $9.88
Food from market: Slow Food
½ gallon milk: $1.99 ½ lb. green beans: $1.35 1 loaf wheat bread: $2.49 Bell pepper: $1.19 2 bananas: $.40 2 chicken drumsticks: $1.71 Crown broccoli: $.80Total: $9.93
In short supply: Time and Know-how to
Plan meals
Shop
Cook
Garden
Busting a Myth: Selected produce price comparisons ($/lb.), Tulsa-area
Farmers' Wal-Mart
MarketRomaine Lettuce $0.76 $1.38
Turnips $0.91 $1.46
Green Onions $1.63 $3.26
It’s Affordable!
Farmers’ Market Walmart
Vine Ripe Tomatoes $2.74
$2.84 Red Bell Peppers $2.74
$4.48 Eggplant $1.83
$1.54
OKL A HOMA
A CCESS
Can we get to the food?
Who has problem with access to healthy food?
Elderly
Disabled
Those without a car or unreliable car
Poor (cost of gas)
People in areas with no public transportation
Food Deserts in Oklahoma32 of Oklahoma’s 77 Counties
classified as food deserts
At least 25% population lives 10 miles or more from a supermarket
9 counties severe food deserts
Entire population lives 10 or more miles
USDA definition: food deserts
Areas of high poverty
Urban: 1/3 live at least a mile from a large grocery store
Rural: 1/3 live at least 10 miles from large grocery store
Food Deserts created when:
Grocery stores and supermarkets move out
Convenience stores move in
Daily Oklahoman, August 7,2014
DT’s Convenience Store: Valley Brook , S. OKC
Soda Beer White bread Cans of soup and chili Dairy case: a few jugs of milk, one
block of cheddar, hot dogs, bologna ½ dozen onions
Low selection, but higher prices within walking distance
OKLA H OMA
HEALTHY KIDS
Can we feed our kids healthy food?
Will kids eat their veggies?
It’s surprisingly easy to get most of the kids to try new fruits and vegetables….it’s not uncommon for them to clean their plate and then ask for more spinach.”
--Mason Weaver, Urban Harvest Gardens, OKC
Overweight Kids: Going Up
Unbalanced Diets
44% of Oklahoma youth reported they did not eat at least one piece of fruit each day.
Among Oklahoma youth, 40% reported they did not eat at least one vegetable everyday.
In 2013, 12% of Oklahoma youth were obese and 15% were overweight
OK Farm-to-School
Makes healthy foodsavailable
Significantly improve eating habits
2003: 3 district pilot
2007: 40 school districts in OK
Farm to School
OKLAH O MA
O pportunity
Can we increase farm profits and keep $ in rural communities?
Are Oklahoma Farms Profitable?
Average net farm income in 2012
Oklahoma: $11,899 ($8,220 in 2002)
U.S. overall: $43,750 ($19,032 IN 2002)
Can be grown on small acreages
Can be sold with minimal processing
Can be sold directly to consumers for max. share of consumer $
Higher value crops
Opportunities: Direct and local sales Higher per acre
returns– horticulture crops
Direct sales: farmers get 100% food dollar
Attractive to young, women, minority and beginning farmers
Fruits and veggies: 2002
Most rapidly growing sectors in OK ag: vegetables, melons, nursery, tree crops, fruits, nuts and berries.
Progress?
Vegetables
Fruits/Nuts
Farms Sales ($1,000)
Farms Sales ($1,000)
2007 842 25,315 2,204 17,543
2012 444 19,333 1,831 41,373
OKLAHO M A
M arketing
Can we develop OK-grown markets?
I just like to keep the dollars in our state, where they belong—
Muskogee Farmer’s market regular customer, David Willis
Consumers are driving change
Where to get locally-grown?
Farmers’ marketsFarm-to-school Community gardensFarm storesCSA farmsFood cooperativesU-pick farms
Farmers’ Markets
Increase Access to Healthy Foods, Affordable
70 Farmers’ Markets in Oklahoma (35 in 1007)
Direct Sales Oklahoma: 2002
Value of direct sales: $3.7 million
$1.07 spent per person per year buying directly from Oklahoma farmers (Iowa: $3.97)
OK Direct Sales: 2012
Value of Direct sales 2012: $7,640,000
$1.98 spent per person per year buying directly from Oklahoma farmers.
Multiplier Effect
Every $ spent at Iowa farmers’ market generated $1.58 in additional sales in the community
For every 100 farmers’ market jobs, 145 additional jobs created
OKLAHOM A
A CT
Can we take positive steps?
You’ve got to go out on a limb sometimes because that’s where the fruit is. -– Will Rogers
Challenge:
Spend 5% of your grocery $ on buying OK grown
(on average) $67 per year, $2.74 per week
Challenge:
Next time you drive by a farmers market:
Stop and buy $5 worth of produce
Plant a tomato plant for yourself and your neighbor
Find Common Ground: Get Healthy with Oklahoma Farm-Fresh
Oklahoma—OK!
www.kerrcenter.com
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