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KOOL KIDZ
INTRO
We are creating a radio ad for our chosen cereal (in this case Kool Kidz) its theme is rad. It has a QR code so you can scan it and get prizes online, this fits in with the Target audience. The flavours are cinnimon and apple & pinneapple.
SIMILAR PRODUCTS
Fruit loops
Cheerios
Rice bubbles
Nutri grain
Raisin brand
Lion cereal
TARGET AUDIENCE
Target audience is teenagers 12-18 year olds
CORRECT STATION FOR AD
Heart and kiss the reason for this is because majority of family's and young people always put on them stations because they have the sort of music that that age range listens to.
SIMILAR ADVERTISING
Mr T cereal ad- https://www.youtube.com/watch?v=JOptQ0Ye1NU
LEGAL/ETHICAL ISSUES
The product is really stereotypical of teenagers.
WHAT IS YOUR AD IDEA?
Starts off with teens in the background skating you hear one of them walk towards you and he explains why you should buy the cereal then after that he skates off.
We chose Tony Hawk because he is the most famous skater in history.
SCRIPT
Tony Hawk: Hey there! My name is Tony Hawk and I’m pro skater. Every morning I have a tasty bowl of Kool Kidz cereal to start off the day with a kick flip. With each cereal box bought you will get a free mixtape. Eating this Kool Kidz cereal will officially induct you in my hall of skate. Join the club, the Kool Kidz club.
FX- footsteps and background skating
Background Music- CKY
RESOURCES NEEDED
Boompole
Skateboard
People in the background
SCHEDULE + BUDGET
Budget being a whooping £0
Date TBD
TEAM ROLES
Director- Luke Miller
Producer- Jack Sparling
Audio- Alex Patrick
Editor- Cameron melville-day
Guy leaving- Chris Gavin
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