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Compost With Me
Using theBusiness Model Canvas (BMC)to study a compost company.
Compost With Me
Cost Structure
Revenue Streams
Partners
Activities
Resources
Value
Channels
Customer Relations
CustomerSegments
Business Model CanvasCompost With Me
1.2.3.4.
6.
5.
7.8.
9.
Business Model Canvas (BMC)1. Customer Segments2. Value Propositions3. Channels4. Customer Relationships5. Revenue Streams6. Key Resources7. Key Activities8. Key Partners9. Cost Structure
Compost With Me
1. Customer Segments
Compost With Me
• Commercial
• Residential
• Institutional
• Special Events
2. Value PropositionCompost With Me
• Solution to a customer’s problem or need.
• Statement of the tangible results a customer gets from our service.
2. Value PropositionCompost With Me
=
3. Channels
Compost With Me
How We: a. Engage & inform our various
customer segments.
b. Sell our services.
c. Deliver our Value Proposition.
3. ChannelsCompost With Me
a. Customer Engagement: • Door-Knocking• Personal Contacts • Public Radio • Print Media • Website & Social Media• Bulletin Boards
3. ChannelsCompost With Me
b.Sales: • Check • Electronic• Cashc.Delivery: • Bike • Truck • Farmers’ Market
4. Customer Relationships
Compost With Me
Finding, Retaining, & Growing Customers
• Environmental Mission• Personalized Service• Friendly Relationship• Reliability
5. Revenue Streams
Compost With Me
Residential & Commercial• Fixed List Pricing • Volume Discount at Commercial Scale
Other considerations:• What is preferred payment mode?• What % of total revenue does each
revenue stream represent?
5. Revenue Streams
Compost With Me
Residential1 month………….$303 months………. $751 year…………..$275 Commercial1 Barrel……Priced $15 - $5/each• Sliding scale based on volume
Compost SalesStill researching market & pricing…
5. Revenue Streams
Compost With Me
CommercialPricing
6. Resources
Compost With Me
Intellectual PropertyTeam MembersEquipmentClient ListSite
6. Resources
Compost With Me
7. Activities
Compost With Me
What We Do:
• Marketing & Outreach• Collection Route Planning• Food Scrap Collections• Cleaning• General Problem Solving• Compost Site Management• Compost Production• Compost Sales
7. Farmers MarketCompost With Me
8. PartnersCompost With Me
• Nobska Farms• Farmers Market• CARE for Cape & Islands• Cape Abilities• Equatorial Feeds• Chamber of Commerce• County Fairgrounds
8. PartnersCompost With Me
Nobska Farms• chili pepper micro farm• endorses our compost
Falmouth Farmers Market• venue for customer interaction
CARE for Cape & Islands• 501c3 grant provider
Cape Abilities• Community integrated employment
8. PartnersCompost With Me
Equatorial Feeds• Black Soldier Fly R&DChamber of Commerce• Business Education, Networking & MarketingCounty Fairgrounds• Site Partnership for on-site composting
9. Cost StructureCompost With Me
Value-Driven Model:• High Quality Service & Product• Highly Customized to Customer
Preferences
Most Costly Resources:• Labor, Trucks, Insurance
9. Cost StructureCompost With Me
Labor:• Minimum Wage in MA…..$11/hr. Truck:• 2006 Ford F-150…………$299/mo.Insurance• Liability………………….~$1000/yr.• Workers Comp…….…..~$1500/yr.• Auto (per truck)……….~$1500/yr.
Cost of Truck CollectionsTrip to Woods Hole
• 6 Stops• 19 Miles R/T• 88 Minutes
Cost Factors:Labor, Time, Fuel, Miles
Compost With Me
Ranger = $37.68
F-150 = $40.15
Biggest Challenge:
Growth?Add Second Truck
• Add Second Site• Add New Customers• Recruit More Help
• Expand Geographic Reach
Compost With Me
Compost With Me
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