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Alexandra Palace
The Young People Fringe The Flying Pig Festival Co Ltd
18/19 June 2011
With Music Aid Linkup 25th June
Would you like a reach of 6 million young people?
Interactive and Fun whilst making a difference?
Just follow us for the next2 minutes …
www.ypfgroup.com
The Brand vision and
USP
THE PRODUCT
Interactive Entertainment, Game and Sports
Productionand Promotion DeliveryCore
Competences
PROFILE OF THE BRAND
ASPECT 1New Global
Brand with CSR programmes.
ASPECT 3Delivering fun and engaging interactive young peoples
activities
ASPECT 2Partnership with young and dynamic organisations and youth inclusion at every level
USP
Where? Alexandra Palace
When? Saturday June 18th and Sunday19th 2011
What? The vibrant youth festival is a collaboration of gaming, sports, dance and enterprise arenas specifically targeted to engage the youth.
Who? Teenagers 16-21Parents with young children 5 – 16
THE BRAND VISION AND UPS
The Young Peoples Fringe brand value is its USP!! A new, global youth entertainment brand
Engages beyond the festival experience
Delivers brands comprehensive, seamless event marketing assets
Creates a value-added and sustainable platform for brand
YPF is a bi-annual multi artist, multi region touring series of youth events featuring the young talent performing in cities across three continents over a two year period
Extensive Youth programme involvement and delivery
CoreCompetence
s
WHY GET INVOLVED?
Great exposure to potential consumers
Positive association with a innovative festival
High exposure through a variety of cross-media opportunities
Potential for long term relationship building as festival brand increases its reach
Opening up dialogue to reach hard to reach market
Creating opportunities through outreach programmes
Offers companies the chance to develop a successful CSR programme to traditionally excluded communities
The brand placement opportunities are endless …
THE GAME STATION
This area will be dedicated to all things gaming, The focus will be interactivity with big name games such as battle of the bands, and bringing to the fore the latest in motion sensor gaming, involving the whole family and providing unlimited sponsorship opportunities in the real and virtual world.
CROSS-WORLD GAMING SYSTEM
LIFE’S A BEACH
The beach area will play host to activities including skating, skiing and surfing and beach volley ball getting the family involved in the activities
By night the area will be transformed into the largest man made beach party allowing your brand to be associated with a world record attempt
Atmosphere : Talent: www.atmosphere.uk.com
5th element Talent: http://www.5thelementagency.com
DJ School :WEB www.djandmcacademy.com
DJ Competition: www.dmcworld.com
Streetsport : www.streetsutd.com
Parkour: www.parkourgenerations.com
Beach Volley Ball: www.londonbeachvolleyball.org
Music Aid: http://www.musicaid.org/
ENTERTAINMENT & SPORT
Interactive Entertainment, Game and Sports
CoreCompetence
s
Through an association with the dance craze that is sweeping the nation, sponsorship of the dance area and dance bus provides brands with a high profile opportunity to be part of the phenomenon.
What’s more, the arena will actively encourage youngsters to participate in sports with some great trainees that they can relate to. This provides the perfect platform for sponsors to get in on the act and help foster a healthy lifestyle in children.
LET’S DANCE!
WORD!
An area dedicated to book reading zone with authors interacting with anyone from avid readers to tentative teenagers, providing the perfect platform to reengage the youth with the literary
The Cookery Zone will host demonstrations from young celebrity chefs and healthy eating forums with interactive computer cookery and live demonstrations with a total allocation of 800 interactive workshops over two days. This is a great opportunity to become involved in fostering healthy eating on children as well as developing a relationship with the budding cooks of the future.
FANTASTICAL FEASTS
Mad Hatters Garden will host 5 mazes and will be full of the weird and the wonderful, giving children and adults alike the chance to become involved in this magical wonderland. This offers endless sponsorship opportunities and will be a great way for your brand to be associated with a wonderful fantasy land.
WONDERLAND
The development of the youth through the YES scheme will give you the chance to fulfil your companies CSR responsibilities engaging teenagers throughout the lead up to the festival and rewarding their progress in an award ceremony.
YOUNG ENTERPRISE & SUSTAINABILITY
We deliver multi-levelplatform marketing …
DIGITAL
Interactive T.V magazine website, generating a huge audience throughout the campaign and large variety of online competitions
Major branding on the YFP Website with banners and integrated video adsA link from the YPF website to the sponsor’s websiteThe Website and publicity material will be branded with your logoSimulcast in 5 virtual worlds offering one million interactions through
KZero will offer limitless branding opportunity
EXTENSIVE WEBSITE INTERACTIVITY
WEB TV MAGAZINE BY THE YOUTH
MEDIA
Promotion through high profile media partnersA reactive press office handling media requestsMaximised media and television coverageLive television / webcam links from eventDaily flow of news releases with sponsors messagesAll media liaison will include sponsors messages
MARKETING
Brand visibility on extensive marketing campaign with the flexibility to meet your specific needs
Five branded buses travelling through London for eight weeks prior to the event Ten University engagements with society liaison which will include branded
messages One hundred Brand Ambassadors engagement throughout the campaign Audience engagement through unique experiential opportunities in the form of
sampling and bespoke branding areas 500 000 magazines designed and edited by the young people across London,
distributed directly throughout London with dedicated page tosponsors and logo, to your prospective customers
Weekly Newsletters to registered visitors for 2 months priorto event with sponsor’s logo
AND MORE …
Logo Display on all updates through media push, including an extensive PR campaign
Five Competitions will be running on all social media On ground branding space – stage, standees, posters, banners and all venue
branding Magazines, radio, competitions Live Radio Link up on the day Maximising client engagement through interactive and creative entertaining
opportunities with your key stakeholders Data capturing of 9,000 young people’s email and mobile numbers
SPONSORSHIP
As a sponsor of The Young People’s Fringe, you will have the opportunity to increase your brand visibility and recognition within an extremely targeted group of Families with Kids (5-16 yrs) and 16-21 year olds (peer groups).
We will work with you to tailor a bespoke partnership to meet your specific business needs.
GLOBAL LINKUP PARTNER & CHARITY
Talent competitions results and link up25th June 2011
http://www.musicaid.org
DELIVERING YPF LONDON
Promotion and Production of YPF
Plaster: young dynamic Public Relations agency are a with Comprehensive market knowledge and contacts
Livity is a youth-specialist communications agency that works alongside young people
Stagecraft : Production
Argiva: Technology and Broadband
KZero: Virtual Reality Agency
LANstock : Gaming & Events
University Marketing:
Music Aid: 25th June global link up
CoreCompetence
s
Global brand
Interactive youth programmes
Fun and wellbeing
Make a difference inyoung people’s lives…
JOIN US AS WE CONNECT WITH THE YOUTH …
www.ypfgroup.com
Alexandra Palace
The Young People Fringe The Flying Pig Festival Co Ltd
18/19 June 2011
With Music Aid Linkup 25th June
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