Yaron Moradi, Conduit

The Lock Screen –Prime Mobile Real EstatePut your game and brand at the heart

of the Android phone

NAME | TITLE | September2013

POWERFUL, CLOUD-BASED PLATFORM FOR THE CREATION OF

BROWSER, WEBSITE, & MOBILE USER-ENGAGEMENT TOOLS

Largest B2B network worldwide

More than 260,000 publishers

Over 250 million active end users

Over 3 billion monthly interactive users

Deployed in 120 countries

Founded in 2005

FASTFACTS

Mobile Games: Opportunity vs. Challenge

39%

Sources: Wikipedia, Distimo, App Annie, Statistic Brain

The gaming market is large and growing, but how can you attain success in such a crowded market?

Android users spend 9.3 hours a month playing games

There are over 110,000 Android games in the Google Play Store

of smartphone timeis spent on gaming

Main Mobile App Challenges

Differentiation

Users have dozens of apps

installed on their device.

Retention

There are billions of game

downloads and endless

competition.

Monetization

Ads are not enough.

How can you stand out from

the icon crowd?

How can you keep users’ attention

and engage them with your games

and brand?

How can you make money in

an innovative way?

The Common Solution: Push Notifications

Is that all?

What Is

QuickLaunch?

Put Your Game at the Heart of the Android Phone

• “Fling™” to view different content channels: news, music, sports, and more

• Within each channel, “fling” to browse different articles

• “Fling” through your social feeds

• Tap a game and an action bar will appear

• Tapping “Play now” will quick launch the game

• The lock icon gives you instant access to the camera, recent apps, dial pad, and more

• Search straight from the lock screen and find results fromthe web, contacts and phone apps

Dramatically boost exposure

to your game and brand

Strengthen engagement

with your content and app

Generate new revenue

streams

QuickLaunch – Publisher Benefits

App recommendation

channelsponsored, personalized and location-

based

Searchweb searches from the lock screen

Content marketingsponsored content

Location-based dealsspecial offers, promotions, and coupons

Surprise boxa gift box on the lock screen that

disappears once opened.

Surprises include:

Freebies – free recommended content

Moneymakers – popular apps, videos

with pre-roll ads

Lock Screen: New Revenue Sources

QuickLaunch Case Studies

• 50-80 flings (item views) per user/day

• 60-80 brand impressions per user/day

• 30+% select to change their lock screen to the brand’s

opening screen

• Users check QuickLaunch 25 times a day!

WALLA PIC

Fully integrated with your app Uses your existing content feeds Rapid one-day deployment

QuickLaunch and Your App – How It Works

Aviad RabinovitchBusiness Development

QuickLaunch

Aviad@conduit.com

thank you

quicklaunch.conduit.com