Wow Kickoff

WORLD OF WARCRAFT

How to maintain an online community 2.0?

Grup 2sıfır

Hilal ÇuraTarık TütüncüM.Serdar Mescioğlu

To be considered online, one of the following must apply to a device:

•Under the direct control of another device

•Under the direct control of the system with which it is associated

•Available for immediate use on demand by the system without human intervention

•Connected to a system, and is in operation

•Functional and ready for service

Source : Wikipedia

ONLINE ?

A place

A village

A town

A city

A World…

A Commune ..

A 2.0…

A web 2.0

A WOW 2.0

WOW: 8 million servedWorld's top MMORPG proves even more popular, hitting McDonald's-esque milestone more than two years after its release.

Prepare for the facts…

Of commune 2.0…

Alliance

VS.

Horde A community: Online!

A Community Online: Simple Math

8 million players online…

15 Euro/Monthly subscribtion … (approx.)

Yearly total gain (2008) : 15 X 12 X 8 million =~ 1.44 BILLION EUROS/yr

+ 50 Euros/copy X 8 mil = 400 mil (Burning Legion)

Approx total =~ 1.9 BILLON EUROS/YR

1) What is MMORPG ? a) How did it started? (History)b) Where do Warcraft(WOW) Stand in MMORPG ?

2) Understanding WOW Community and its Dynamics

a) Servers, (characteristics,examples, graphs,etc.) b) Simple game mechanics c) Guilds,Dungeons and Raids (characteristics,examples, graphs,etc.)

d) The unbreakable laws of WoW culturee) Wow in Digital 2.0 (Blogs,Facebook, google,yahoo groups etc.)

3) Exploring the 7 steps of Community 2.0 in WOW

•Step One: Observe and Create a Customer Map•Step Two: Recruit Community Members•Step Three: Evaluate Online Conduit•Step Four: Engage Communities in•Step Five: Measure the Community’s Involvement•Step Six: Promote Your Community to the World•Step Seven: Improve the Community’s Benefits

3.1) Did Blizzard used these steps ?

4) Conclusion

What are we going to explore ?

IT’S JUST A GAME!

or IS IT ???

No Comment

Gnome Osman

A group of 50 people formed before a raid: A community 2.0

You have just seen the Trailer …

Be Ready for more!

http://www.myvideo.de/watch/1560343/Everybody_dance_in_WoW