Will mobile kill the radio store

Will mobile kill the radio store?

@hajak hampus.jakobsson@gmail.com

Radiodays Europe 2011

Hampus Jakobsson

76%

24%

Rate of worlds population with mobile phones

Units sold 2010

1.4 billion350 million

mobile is BIG

I mean

Average time till reported lost

1560 mins 68 mins

Units in use

4.6 billion2.25 billion

mobile is PERSONAL

and

What about music?

75%

25%

Rate of Europe’s population over 13 listening to music on

mobile phones

75%25%

57%43%

And worst of all - more than twice as many take pictures!

Rate of Europe’s population over 13 taking picture with

mobile phones

Why are not more listening to music?

Possible reason #1:

Too hard to access or use

The “Apple lesson”

Ease of use > Features

>

The “Amazon lesson”

Number of clicks count

How much did Amazon make more in a year by removing one

button in the purchase flow?Q:A: $300 million

(an increase of 45%)

in snippets?searchable?

linkable?discoverable?

Could radio be more

Possible reason #2:

Not engaging enough

What is enagaging?

200 million mins / day

Just for comparision

600 million mins in total

social?easy to share?something you

could “master”?

Could radio be more

How do we turn radio into Angry

Birds or YouTube?@hajak

hampus.jakobsson@gmail.comslideshare.net/hajak