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In the same way that blogging has empowered millions of people worldwide to share their ideas and passion with the world (there are over 200MM blogs!), the rise of easy to use game development tools (GameSalad, Unity) is creating millions of potential game developers. At the same time, billions of new game players are being created via mobile phone gaming, often in markets ill served by the current game industry. Combined, the increase of developers and players create an incredibly opportunity for those with a message to reach millions of new listeners using engaging, sophisticated game play mechanics. The presentation explores how such an outcome may come about, and looks to specific examples where games were used to influence an election in India as well as for education and training.
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Game Creation for Everyone.
Video Games As CommunicationSeptember 2011
Frank Coppersmith, COOfrank@gamesalad.com
GameSalad Games as Communication
GameSalad allows anyone to create successful games for HTML5, iOS & Android, without having to write a line of code.
Our mission is to make game creation accessible to everyone.
Overview
2
GameSalad Games as Communication
Games As Communication
3
GameSalad Games as Communication
Early Communication
4
GameSalad Games as Communication
Communication Progress
5
GameSalad Games as Communication
Modern Communication
6
GameSalad Games as Communication
Future Communication
7
GameSalad Games as Communication
Social Change
8
GameSalad Games as Communication
No Scores
9
GameSalad Games as Communication
Further Inspiration from India
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GameSalad Games as Communication
Zenga Zenga
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MaliTunisiaOmanAlgeriaYemen
Jordan (#2)UAE (#3)Egypt (#3)Lebanon (3)Saudi Arabia (#4)
#1
GameSalad Games as Communication
In the US. . .
12
GameSalad Games as Communication
Civil War Photography
13
GameSalad Games as Communication
Modern Version
14
GameSalad Games as Communication15
Apple
NintendoMicrosoft
Sony
GameSalad Games as Communication16
AppleWeb
1.6 billion users160 million users
GameSalad Games as Communication17
Development Comparison
Traditional Game Development
http://www.youtube.com/watch?v=rPEhjHnvuCQ
GameSalad DevelopmentNo coding required
GameSalad Games as Communication18
GameSalad Arcade Powered by HTML5
Play on: Desktops • Tablets • Smartphones
GameSalad - Confidential Company Overview19
Games can be shared and embedded on sites just like a YouTube video
HTML5 Embedded Games
GameSalad Games as Communication
Gaming Heritage
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Atari
Nintendo
Playstation
Xbox
iOS
GameSalad
GameSalad Games as Communication
Thanks!
21
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