View
1.519
Download
3
Category
Tags:
Preview:
DESCRIPTION
VFX Town Hall
Citation preview
Special session
Pricing & business modelsApril 2, 2010
Welcome
Thank you for attending.Special thanks to
Harry Sherman& WebEx.com
Today’s Panel
Moderator : Lee Stranahan Guest : Todd Sattersten
Backgroundthe chris defaria challenge:
Thinking about VFX business models
Chris defariaV.P. effects & Animation, warner bros.
Is VFX a commodity?
“I think we’re in a period right now of commoditization of what used to be a unique art.”
- VFX Town Hall #1
Chris defariaV.P. effects & Animation, warner bros.
Is there a sustainableVFX business model?
“I don’t see a lot ofInnovation in theBusiness model”
- VFX Town Hall #1
Answering the challenge
Both issues relatedirectly to a key
business concept:PRICE
Todd Sattersten
Co-Author The 100 Best Business
Books Of All Time
AuthorFixed To Flexible
commodities
What is a commodity?Is VFX a commodity?
How does a ‘commodity mentality’effect pricing decisions?
BUSINESS MODELS
• What is a business model?• Can businesses operate without one?
• How does pricing relate?• What is a 21st Century business model?
Pricing
• What are examples of pricing strategies?• How does price relate to branding?
• Bricks vs. Bits
audienceQuestions &
answers
Thank you!
Recommended