Tie Dye Final

Tie-Dye Melissa Ritter

Deena Koenig Cassandra Rader Andrew Buck Michael Dodes Timothy Ryan Katheryn Alcantara Stacy Bengs

The 60’s

The 60’s

The 60’s

The 60’s

The 60’s

You still see original Tie-Dye designs this

century• State Fairs, Concerts, Festivals, Flea Markets and Swap Meets

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Teams, groups, family photos

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Tie-Dye has reinvented itself in different forms this

centuryMichael Kors

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Diane von Futenberg Stella McCartney

Victoria’s Secret Urban Outfitters

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Fergie QuickTime™ and aTIFF (Uncompressed) decompressor

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Dip-Dye – a technique of ombre which gives a subtle variation of color

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Diane von Furstenberg

DKNY

Ombre - technique having colors or tones that shade into each other (think refined tie-dye)*French for shadow, shade or darkness

Vera Wang

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Alberta Ferretti

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Louis Vuitton Coach

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• How is it made?– It’s in the name!

•What was made?

oClothes

oWall hangings

oBanners

oBackdrops

O Need to express individuality

O Unique

O Right place… right times

O Image symbolic to the times

•Why tie-dye?

Taste Culture

• Social actors construct meaning about their social world, classifying people, practices, and things into categories

• Taste serves as an identity and status marker of shared aesthetic values and standards

• Affected by gender, age, race, religion, etc

• Unify: social groups and target audiences

• Highbrow, middle, low

Taste Culture• Ideology

– System of meaning and beliefs that defines, explains, makes judgments about the world

• Tie dye became an iconic piece of the counterculture's existence and ideology

• Displaying tie-dye: – contribute to the creation of networks and shared ideologies

– exclude outsiders whose standards differ or who do not belong

Taste Culture• Tie-dye as low culture

– conventional, recognizable, stable, comfortable with fad, easy to consume

– heavy volumes produced, standardized, distraction from high fashion

• NOT high culture– missing elements: elite, fine art, forma

– what elites like becomes what is good for everyone

• Criticisms– Passive consumption of standardized cultural goods = easy prey for totalitarian ideologies

– Aesthetically worthless and socially dangerous

Ritual Theory

• Construction of a space of shared meaning that we exist in

• Creators and participants• Interpretation and involvement• Express oneself and community• Make sense of daily life and values

Ritual Theory• -Fans as co-authors

– Mode of Reception: • numerous garments, dedicated to details of tie-dye

– Critical/Interpretive Practices: • accessorize with other fashions, worn in everyday life, involved in process of making

– Consumer Activism: • representing tie dye while out in community, worn at rallies, unify team members, lifestyle

– Cultural Production & Artwork:• clothing, costumes, vehicles, house décor, posters, curtains, sheets, memorabilia

Social Influence

o Feminismo Unityo Equalityo Expressiono Freedomo Activismo Peace Movement

Social Influence

• Worn by both sexes = equality, evens out genders

• Creator of garment = given a voice, role, active

• Artistic designs = tie dye as medium to express oneself freely

Social Influence

• Reception Studies: Cultural Model of Communication Framework

• Readers and coauthors = active and critical

• Media text (tie-dye shirt) = polysemic

• Different meanings to garment wearer

Social Influence• Active Audiences• Employ own interpretations• Depends on: individual experiences, social, cultural, and historical contexts

• Tie-dye fans because artistic outlet• Represents hippie culture (activism)• Peaceful approach to war (political)

Would Tie-Dye still be a popular “fad”

today?

•Conclusion

No…Because it is not the kind of tie-dye from the 1960’s that hurts your eyes or the Grateful Dead shirts from the past.

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Questions?!

• Please help us explain things we might have missed

ThanksMelissa Ritter Deena Koenig Cassandra Rader Andrew Buck Michael Dodes Timothy Ryan Katheryn Alcantara Stacy Bengs