The Secret Message of the Fallen Stars - a TransmediaLit Project

MAX GIOVAGNOLI

IL MESSAGGIO SEGRETO DELLE STELLE CADENTI

(THE SECRET MESSAGE OF THE FALLEN STARS, 2012)

A TRANSMEDIA EXPERIENCE

postit1 PLOT AND STORYWORLD The story started in Rome, where Giuspe, a 16 years ADHD student, forces his teacher April to go with him in Ireland to find his parents. A thrilling on the road through the “Green Island”, from Dublin to the wildlife of a little village in the northern part of the country. A clandestine drug trafficking, a violent chase and the magic presence of an old woman, Erin, who works as a lighthouse keeper after hers husband’s death, complete the adventures of this unexpected, tricky duet.

RABBIT HOLE: THE SHORTMOVIE

IL MARE IN VENA (THE SEA IN MY VEINS, 2011)

THE MOVIE FOCUSES ON THE FIRST 50 PAGE OF THE STORY, WITH AN ALTERNATE ENDING

SHORTMOVIE RELEASE

CAIRO MEDITERRANEAN LITERARY FESTIVAL (MAY, 2011)

PRESCREENING IN THE YOUNG ADULT SECTION, DURING THE “ARAB SPRING”, AND THEN LAUNCH ON THE WEB (YOUTUBE) IN DECEMBER, 2011

THE NOVEL (FEBRUARY, 2012)

postit1 SOCIAL NETWORK ACTIVITIES 1 (FEBRUARY, 2012)

PLOT DRIVEN: TRAILER 1 USER GENERATED DEMOTIVATIONAL

CHARACTER DRIVEN: TRAILER 2

AUTHOR PROFILE AND FANPAGE

postit1 SOCIAL NETWORK ACTIVITIES 2: “PLAY THE BOOK!” (MARCH, 2012)

POST IT CAMPAIGN (LAUNCHED ON FACEBOOK AND WITH TRADITIONAL POSTCARDS)

THE CAMPAIGN LAUNCHED THE FIRST “URBAN BOOK GAME” IN ITALY: A QUEST, PLAYABLE IN TEAMS, SPREADING DIGITAL CONTENTS AND UGC CREATION

postit1 THE URBAN BOOK GAME:

THE SECRET MESSAGE OF THE FALLEN STARS (2012)

CREATIVE AND LOGISTICS PARTNER: URBAN EXPERIENCE, ROME

postit1 THE READING TOUR (APRIL, 2012, THREE DATES)

PERFORMING THE NOVEL & MOVIE SOUNDTRACK

HERE, WITH THE IRISH SINGER KAY MC CARTHY (ROME, APRIL 2012)

postit1 THE COMICS: “THE SECRET OF ERIN” (MAY, 2012)

THE COMICS TELLS THE BACKSTORY (1984) OF THE FEMININE CHARACTER OF THE NOVEL, ERIN, MOTHER OF GIUSPE, DURING THE IRISH TROUBLES.

THE ADVENTURE IS BASED IN MALIN HEAD AND REVEALES THE REAL MEANING OF THE “SECRET” MESSAGE OF THE FALLEN STARS

TEXT, MAX GIOVAGNOLI - DRAWINGS, SIMONE D’ARMINI

postit1 PRESS & ENDORSEMENT

“Remarkable how such an advanced narrative design is being born right here in beautiful Italy! A lesson, and a model that is now starting to rise all over the world” (Jeff Gomez, Avatar, Tron, Pirates of the Caribbean, Halo, Prince of Persia).