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Tadhg Kelly´s presentation during the GamesforNature Seminar, held on 8 November, 2011 in Cambridge, UK. Find more about the event at www.gamesfornature.or Tadhg believes that the fact that games are a popular and growing industry is not necessarily reason enough for conservationists to try and create their own game. There may be other mediums more suitable to the transmission of conservation messages, and many people who play games do not consider themselves “gamers” and have many other hobbies. However, games deliver a level of interactivity different than other mediums, and it is this that conservationists should care about.
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The Importance of Games
in Contemporary Society:
Why Conservationists Should
Be Talking About Games
There’s Lots of People
Playing These Game Things:
Are We Missing Out?
A Commercial Medium
Services and Retail
This is a Game
So is This
Have You Seen Our Eggs?
This is a Whole World
And That’s Just The Start
Everybody’s Playing
So What?
Let’s Fix The World!
Changing Behaviours
Inspiring Lessons
Tackling Issues
In Theory
In Practise? Mistakes.
#1: Earnestness
#2: Media Bubble
#3: Behaviourism Gone Wild
#4: Secret Sauces
#5: No Clear Objectives
Conservationists Should Be
Talking About Games
But On Games’ Terms
The Play Brain
Roles
Extensibility
Winning
Synchrony
Entertainment First
Education / Inspiration /
Causes / Etc Second
Projection
Empowerment
Accidental Learning
Thauma
Let’s Talk About Games
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