The Cirque du Soleil Report

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International business analysis report of the Cirque du Soleil company and brand.

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International Business | Full Sail U. | Jessica NortheyThe Cirque du Soleil Report

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Topic: Global Workforce

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Canada to LA

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influence

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Internationally successful? Transcend cultural differences?

Good corporate citizens? They strive to fulfill this role.

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5,000employees

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World Class Circus NameTranslates to

“Circus of the Sun”

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$600 million17 showsworldwide

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peopleworkingtogether

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NATFA &European Union

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wholelife

approach

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reduction inbarriers to

trade

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paid$80 million

in taxes

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privatization

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localmarkets

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employeewelfare

24/7

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newmarkets

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Daniel LamarreCEO, Cirque Du Soleil

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luxuryentertainment

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cost savings&

cut backs

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in demand!

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geographicaldiversification

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Culture & ArtAround the World

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rare abilities&

special talents

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win-win

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visual vs.

verbal

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culturalharmony

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www.jessicanorthey.com

• Blue ocean strategic moves. (n.d.). Retrieved from http://www.blueoceanstrategy.com/abo/cds.html

• Rare look behind the scenes at cirque du soleil. (2010, January 27). Retrieved from http://news.bbc.co.uk/2/hi/

8481523.stm • CNN and Orlando Sentinel – Cirque du Soleil and today’s

economy” (March 30, 2009). Retrieved on March 30, 2009 from: http://www.cnn.com/video/#/video/world/2009/03/29/

yoon.intv.macua.cirque.cnn• You Tube (2010, November 11). "A visit of Cirque du Soleil's Studio in Montreal". Retrieved 2010, November 16 from http://www.youtube.com/watch?v=VzV8VVuRdUc&feature=related

• Multimedia gallary . (n.d.). Retrieved from http://www.cirquedusoleil.com/en/home.aspx

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