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Final presentation for class
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Specialized College Life with
Keep health life No worry aboutgas
Environmental friendly
Problem of bicycle market
Specialized
BSATrek
Scott
Fuji
GiantGaryFisher
GT
BMX
Velo
$46,000
New Target Customers
Environment Background
Second popular Vehicle No preference on certain brand
Big
“Make Specialized as student bicy-cle”
For Example
Big Idea
Target Consumer
Budget
Focus Group
Interview
2% of annual revenue for marketing = $10,000,000
Social media
KPI
The portion of Spe-cialized bicycle in
universities
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