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Biggest Movies on Social MediaMARCH-APRIL 2015
Summary
Twitter Analytics• @Furious7 has the highest number of twitter mentions in the past 30 days• Movies watched by children and young adults(Inside Out, Cinderella, Paper Towns )
have a higher engagement rate as well as post/day on twitter• Though Furious 7 has the highest number of mentions, it has the lowest positive
sentiment @ 8.4
Facebook Analytics• Furious 7 has the most likes and is the most talked about movie on Facebook
YouTube Analytics• Trailers for Avengers: Age of Ultron have the maximum views on YouTube with
approximately 141 million views.• Fifty Shades of Grey and Star Wars: The Force Awakens come at a close second
and third with a 78.7m and 76m views respectively.
Comparison of Twitter Followers
The A
venger
s- Age o
f Ultr
on
Juras
sic W
orld
Ant-
Man
Furio
us 7
Fifty
Shades
of G
rey
Kingsm
an: T
he sec
ret S
ervic
e
Cinder
ella
Pitch
Perfec
t 2
Ento
urag
e
Paper
Towns
0
5
10
15
20
25
30
35
40
45
39
23
26
17
1 1
7
2 2
% share of twitter followers 1. Avengers
@39%2. Furious 7
@26%3. Fifty
Shades@ 17%
Movies Number of twitter followersStar Wars: Episode VII-
The Force Awakens No official twitter profileThe Avengers- Age of
Ultron 1314158Mad Max- Fury Road 8686Mission Impossible V No official twitter profile
Jurassic World 70873Terminator Genisys 11885
Inside Out 11063Ant- Man 104316
Magic Mike XXL 9911Spectre No official twitter page
The Fantastic Four 8772The Hunger Games- Mockingjay Part 2 No official twitter page
Furious 7 874816Tomorrowland No official twitter page
Fifty Shades of Grey 558793Kingsman: The secret
Service 28380Cinderella 44,089
Pitch Perfect 2 227947Entourage 63722
Paper Towns 55100
0
1
2
3
4
5
6
7
8
9
10
Tweets/ DayEngagement %
Cinderella has the highest tweet/day just ahead of Avengers
Tweets per Day and % of Engagement
Engagement: @Replies+retweets+mentions
Mad Max Fury road has the highest engagement rate
Twitter Mentions in thousands
@starwars @Avengers, @Marvel's
@MadMaxMovie#MissionImpossibleRogueNation
@JurassicPark#HeIsBack, @Terminator
@PixarInsideOut @AntMan
@magicmikemovie#spectre
@FantasticFour #HungerGames
#Furious7, @FastFurious#Tomorrowland, @Disney
@FiftyShades @KingsmanMovie @CinderellaMovie
@PitchPerfect @entouragemovie
@PaperTownsMovie
0 50 100 150 200 250 300 350 400
21.6
210
30.3
34.8
49.7
14.4
14
8.3
10.4
54.2
0.7
22.9
378
2.5
29.4
23.5
66.8
19.5
10.8
19.6
1.
3.
2.
Furious 7 has the highest number of twitter mentions
Fantastic Four (.7 thousand)and Tomorrowland (2.5 thousand) have the lowest twitter mentions
Sentiment Score
1. Pitch Perfect 2
2. Cinderella
3. Kingsman
1. Furious 7
2. Mad Max
3. Fifty Shades
+VE
-VE
@starwars @Avengers, @Marvel's
@MadMaxMovie#MissionImpossibleRogueNation
@JurassicPark#HeIsBack, @Terminator
@PixarInsideOut @AntMan
@magicmikemovie#spectre
@FantasticFour #HungerGames
#Furious7, @FastFurious#Tomorrowland, @Disney
@FiftyShades @KingsmanMovie @CinderellaMovie
@PitchPerfect @entouragemovie
@PaperTownsMovie
0 10 20 30 40 50 60 70 80 90 100
2675
1354
5257
6075
6048
7232
8.461
1476
8891
5965
Sentiment score represents the amount of positive sentiment that the movie generates
Sentiment score below 50
Sentiment score above 50
Observations• A Higher number of mentions does not mean that the sentiment is positive• Furious 7 has the highest number of mentions (378 thousand) but the lowest positive
sentiment (8.4)• Movies such as Hunger Games and Spectre do not have official twitter handles.
However, they are trending with their respective hashtags - #HungerGames, #Spectre
• Similarly, movies such as Tomorrowland and Star Wars are being promoted on twitter by their production studios. Hence, the official twitter handle is being accompanied by the movie hashtag. E.g. #Tomorrowland, @Disney
• Marvel and Cinderella have a high number of mentions and a proportionately high positive sentiment
• Mad Max: Fury Road has low number of mentions (30.3 thousands) and a low positive sentiment at 13.
0 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,0000
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Cinderella
179
Number of Likes
Num
ber
of P
eopl
e ta
lkin
g ab
out
the
mov
ie
Furious 7 Has the highest number of likes(53m) and the most number of people talking about the movie(63m). Yet it has a low engagement rate of 11.8%*
Fifty Shades of grey The Avengers
Mockingjay part 2
Number of Facebook Likes vs. Buzz
The size of the bubble represents the engagement % (No. of likes/No. of people talking about it)
Paper TownsHas lesser likes(0.6m) but a lot of people talking about the movie(1.1m). Hence, it has a high engagement % of 179.4%
*Furious 7 is high on both likes and buzz probably due to its imminent release.
0 5,000,000 10,000,000 15,000,000 20,000,000 25,000,0000
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
Number of Likes
Num
ber
of P
eopl
e ta
lkin
g ab
out
the
mov
ieAfter removing the movies Paper Towns and Furious, we observe the distribution of the remaining movies:
Mission Impossible V Cinderella
Fifty Shades of Grey
Mockingjay part 2
The AvengersEntourage
Pitch Perfect 2
Terminator Genisys
Highest Engagement % : MIV (28.27%)Facebook Likes: Mockingjay (21m)Buzz: MIV (852K)
Number of Facebook Likes vs. Buzz
The A
venger
s- Age o
f Ultr
on
Mad M
ax- F
ury R
oad
Mission
Impos
sible
V
Term
inator
Gen
isys
Insid
e Out
Magic
Mike X
XL
Spectre
The F
anta
stic F
our
The H
unger G
ames
- Moc
kingjay
Part 2
Furio
us 7
Tomor
rowlan
d
Fifty
Shades
of G
rey
Kingsman
: The s
ecre
t Ser
vice
Cinderell
a
Pitch Per
fect
2
Ento
urage
Paper
Towns
0
1
2
3
4
Engagement (%) Post per day
Paper towns has highest % of en-gagement
Furious 7 makes the highest posts per day fol-lowed by Cinderella
Engagement rate is the percentage of people who saw a post that liked, shared, clicked or commented on it.
• Though Paper Towns has no significant post/day rate, it has the highest engagement rate• We can see that movies for children and young adults have a higher engagement rate E.g. Inside Out, Tomorrowland,
Paper Towns (It is based on a popular book of the same name)
Posts per Day and % of Engagement
YouTube: Trailer Views
• Trailers include all official trailers including teasers
• Trailer views have been picked from the channels MOVIECLIPS Trailers + movies official channel
Avengers: Age of Ultron has the highest share of trailer views: approximately 141m.
Marvel has released 3 trailers for Avengers plus a teaser trailer.
Star Wars has just released one teaser trailer for The Force Awakens.
Fifty Shades of Grey has two trailers and two teaser trailers.
Star Wars: Episode VII- The Force Awakens
The Avengers- Age of Ultron
Jurassic World
Furious 7
Fifty Shades of Grey
Pitch Perfect 2
0 20 40 60 80 100 120 140 160
76
141
58
70
78.7
34.7
*Views in Millions
Total Shares of Trailer
*Shares on other social media platforms: Facebook, LinkedIn, Twitter, Pinterest, Google+**The shares of the most viewed trailer of a particular movie has been taken
Star Wars: Episode VII- The Force Awakens
The Avengers- Age of Ultron
Mad Max- Fury Road
Jurassic World
Magic Mike XXL
The Fantastic Four
Furious 7
Fifty Shades of Grey
Cinderella
Pitch Perfect 2
Paper Towns
0 100,000 200,000 300,000 400,000 500,000 600,000 700,000
610057
502756
406721
527541
353887
235824
365403
556886
411201
383092
250728 Star Wars: The Force Awakens trailer has been shared the maximum number of times on various social media platforms followed by Fifty shades of Grey.
They also have a similar share in the number of trailer views on YouTube.
F
POPULAR SOCIAL MEDIA CAMPAIGNS
Where: YouTubeWhen: 2014What: A campaign to raise funds and awareness for UNICEF's Innovation Labs and its innovative projectsTotal number of shares: 68,868 Total Views: 3, 285, 885
Star Wars: Force for Change - A Message from J.J. Abrams
POPULAR SOCIAL MEDIA CAMPAIGNS
When: March 2015What: Robert Downey Jr. is
Inviting You to the World
Premiere of Marvel's
Avengers: Age of Ultron-
Campaign for social cause
Total Views: 218K
Where: TwitterWhat: First poster of Magic Mike XXL was shared by movie star Channing Tatum on TwitterIt received 10k retweets.
Magic Mike XXLAvengers: Age of Ultron
Where: InstgramWhat: Beyonce(28.9 million followers)unveiled the trailer for fifty shades of grey on July 2014 It received 495k likes and 87.8k comments
Fifty Shades of Grey
POPULAR SOCIAL MEDIA CAMPAIGNS
• Producers-20th Century fox partnered with Google to create the site -'Become a Kingsman'. • Using platforms such as Google Chrome, Google Street View/Maps and YouTube. • The site introduced gamers to the movie trailer through a series of gamified challenges• Total shares: 4585
Picture Source: http://www.thefwa.com/site/become-a-kingsman
KINGSMAN: The Secret Service
POPULAR SOCIAL MEDIA CAMPAIGNS
CINDERELLA TumblrCreated a short storybook on Tumblr which allowed young fans to contribute Cinderella related content that would be featured on the site.
Had a shoe cam at the Cinderella premiere which had 3,677,756 Views, 127,413 likes and 18,801 shares on Facebook.
Used social media influencers such as Katie Rogers (Tumblr), Brent Rivera (YouTube, vine) and Jorge(YouTube) to promote the movie
Source: http://variety.com/2015/digital/box-office/digital-tracking-cinderella-set-to-become-the-belle-of-the-box-office-ball-1201452230/
Sources:Data and Picture sources:• Official Facebook and Twitter profiles of
movies• Movie website and official YouTube
channel• www.youtube.com
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