SCC 2012 Evaluating games: learning through play?; Summative evaluation (Martha Henderson)

Summative Evaluation

Summative Evaluation

Why bother?

Summative Games Evaluation

Summative Games Evaluation

Summative Games Evaluation

Summative Games Evaluation

Method

• Analytics

• Survey

• Interviews and Focus Groups• Community commentary

Summative Games Evaluation

Analytics – Google Analytics

Summative Games Evaluation

Analytics – Google Analytics

Summative Games Evaluation

Analytics – other tools: Google Trends

Summative Games Evaluation

Analytics – other tools: stats.grok.se

Summative Games Evaluation

Survey

Summative Games Evaluation

Interviews

Summative Games Evaluation

Community commentary

Summative Games Evaluation

So why bother?

• Informs future game design and distribution

• External dissemination and discussion

• Internal awareness and buy-in• Validation of the project• Surprising, rewarding and fascinating

Summative Games Evaluation

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Summative Games Evaluation