Salford comedy

Get ShortyBrian Minchin – Executive

Producer Dr Who

THE CHANGING WORLD OF...

Slide 10

Watching new music videos

Sharing video clip with fam/friends

Music playing in the background

Browsing when bored

Looking at links sent by family or friends

For a laugh

Learning how to do something

Finding something specific

0 5 10 15 20 25 30 35 40 45 50

MOST IMPORTANT WAYS OF USING YOUTUBE – RATED BY USERS

• Source: YouTube PULSE Survey (Base: YouTube users)

People often have a specific piece of content in mind when they go to YouTube

Slide 11• Source: YouTube PULSE Survey (Base: YouTube users)

Gaming

Complete films

Sports videos

Videos uploaded by family/ friends

News videos

Animal videos

Film trailers

TV programme clips

How to videos (Cookery / DIY etc)

Comedy clips

Music videos

0 10 20 30 40 50 60 70 80 90

WHICH OF THE FOLLOWING HAVE YOU EVER USED YOUTUBE FOR?

People view a broad range of content on YouTube, with Music and Comedy being particularly popular

The tyranny of choiceEach minute: 100 hours of new video uploaded...

• Who is your audience?

• What are they searching for?

• Can they get involved?

• Why should they come back?

• Will they share it?

• Can you keep making it?

Build audience on

NOT

Comedy on Demand:

iPlayer Stats 2008-20091. Eastenders2. Top Gear3. Doctor Who4. The Apprentice5. Live at the Apollo6. Merlin7. Gavin and Stacey8. Mock the Week9. Waterloo Road10. Nevermind the Buzzcocks11. Friday Night with Jonathan Ross12. Heroes13. Have I Got News for You14. Casualty15. Strictly Come Dancing16. MasterChef17. Comic Relief18. QI19. Charlie and Lola20. Little Dorrit

iPlayer Stats 2009-20101. Eastenders2. The Apprentice3. Top Gear4. Mock the Week5. Waterloo Road 6. Strictly Come Dancing7. Michael McIntyre’s Comedy Roadshow8. Life9. Merlin10. Nevermind the Buzzcocks11. Friday Night with Jonathan Ross12. Gavin and Stacey13. Formula 1 200914. Doctor Who15. Spooks16. Snog Marry Avoid?17. QI18. Russell Howard’s Good News19. Torchwood Children of Earth20. Dragons Den

Comedy and Comedy/Entertainment titles punch through on iPlayer.

WEB EXCLUSIVE (Future)

PROGRAMMES (Present)

ARCHIVE(Past)

May 17 2010: The new bbc.co.uk/comedy launches...

Mission Statement:To become “The primary destination for the finest British comedy from the past, present and future”

Incubating comedy talent...

Totally TomBroken Biscuits

Cardinal Burns

The Midnight Beast

Doc Brown

Chris

Kendall

Angelos Epithemiou

Mr Khan

Misery Bear

Ben Wheatley

Kerry Howard

Pappy’s

Adam Buxton

Developing IP for The BBC;

18

2011/12 BBC Online Change of Stategy

TV & iPlayer

/iPlayer

/programmes

/channel

/archive

/genre

• Writing, writing writing, and writing again.

• Don’t rule out radio. • Talk to us @bbccomedy @bbcwritersroom

• Why now?

• The more you practice, the luckier you get.

Developing for….

will.saunders@bbc.co.uk@willpsaunders

www.tubefilter.com

Dawson Bros: Funtime

Social Media Overlaid onto Live TV

Collaborations on YouTube with BBC Worldwide

I have a plan so

cunning, you could

put a tail on it and

call it a fox.

16th May 2012BBC Worldwide Presentation to

YouTubeComedy YouTube Channel proposition

ClassicTopicalLiveOriginatedCurated

Over 18m views on