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mmCHANNEL Multimedia Mobile Channel

“Enabling the Digital Multimedia Experience” Mobile music and the evolution to social media

Company presentation – May 09May you require more information, please refer to :

Cristobal Alonso cristobal.alonso@mmCHANNEL.com

Marc RoseChief Commercial Officer

marc.rose@mmchannel.com

mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL

The fast music r-evolution

Portable music

Digital portable music

Mobile digital portable music

User-generated mobile digital portable music

mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL

No worries, this is not going to be a company product show

Just 5 very quick slides to talk about us

mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL

mmCHANNEL enables an innovative vision…

Music .All formats

Games

Video

Infotainment

ImagesMarketingMessages

Events

Subscriptions

Recommend

Advertise Communities

UGC

mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL

Some mmCHANNEL music implementations

mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL

Some mmChannel music implementations

mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL

Content = Attention

Content, Tools & Services= Attention, Participation,

Interaction, and Content

http://www.flickr.com/photos/wespionage/

But the Value Equation is changing

mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL

This requires to identify a new Enablement Pattern

Higher repeat visits

More Loyal Users

Higher levels of interactionMore useful site

More content

More traffic

More links

More authority

mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL

The next step to community music!

mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL

The next step to community music!

mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL

There are still attractive models around (mobile) music

MoMO Amsterdam:Gerd Leonhard Presentation

extract

The elimination of DRM on its present form will create a

second R-evolution

DRM will cease to exist very soon, how will the industry and its different players behave then?

mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL

People still does love music (and let me make a projection, people will still love music in 50 years from now)

However the way to monetize music has to evolve in many cases:

• Physical events such as concerts and festivals are still a huge driver for fans and need to be integrate better into a digital value chain

• The mobile internet R-evolution has opened new and innovative ways to promote music and monetization opportunities

• Many people is still interested on paying for music, provided it is easy to find, buy and port into other devices

A

A B

mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL

The operators know this but don´t have a real answer, so far is to leverage music and its value to bundle their internet” all you can eat” offers

mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL

• To regulate the market

• To watch out for consumer’s protection

• To enable competition

• To facilitate and coordinate discussions and new business models around the industry players

What should and would be really the role of the industry regulator SGAE

mmCHANNEL in Mobile Monday Madrid – May 2009mmCHANNEL

If you think digital content…

THINK mmCHANNEL!!!

Cristobal Alonso cristobal.alonso@mmchannel.com

Marc RoseChief Commercial Officer

marc.rose@mmchannel.com